I bought this because I wanted to try a matte lipstick. Ultimately, if I had the brand's Locked Kiss, I probably wouldn't have needed this lipstick. As is common with matte lipsticks, you have to deal with the dryness and accentuating wrinkles. The color is good, and it looks beautiful even when applied directly. The staying power is a bit iffy, and it does smear on the cup, so I need to reapply. However, this series seems to irritate my lips, so I don't like applying it too often... · Reapplication required · Chapped · Dryness prevention required Considering the above, if you apply Locked Kiss in the morning, all you need to do is moisturize with lip oil, so I wouldn't recommend it unless you're someone who absolutely loves a certain color. However, it has many positive reviews, so it seems like it would be good for lips with fewer wrinkles and lips that don't irritate with the ingredients in this lipstick. I've included a before and after photo. I took it in natural light by a window.