&be
＆be Palette Eyeshadow (Natural Beige)
＆be Palette Eyeshadow (Natural Beige)
@cosme rating: 5.2/7.0
Introducing versatile colors that anyone can use from the popular palette eyeshadow series
✓ 100% authentic
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Tracked delivery via Japan Post
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What it is
Introducing versatile colors that anyone can use from the hugely popular palette eyeshadow! POINT 1.Easy to use with a mini brush! The layered powder provides both shine and high color payoff, with a texture that adheres perfectly to the skin without feeling powdery.The look changes depending on how you layer and blend the colors, widening the scope of your eye makeup.The included applicator has been replaced with a brush so that anyone can easily enjoy the professional-grade texture.No disappointing colors
Ingredients
Mica, Talc, Iron Oxides, Dimethicone, Triethylhexanoin, Titanium Dioxide, Diisostearyl Malate, Hydrogenated Castor Oil Isostearate, Zinc Laurate, Synthetic Fluorphlogopite, Silica, Polyglyceryl-3 Polydimethylsiloxyethyl Dimethicone, Red 226, Methylparaben, Cetyl PEG/PPG-10/1 Dimethicone, Squalane, Water, Ceramide NP, Argania Spinosa Kernel Oil, Olive Fruit Oil, Rosa Canina Fruit Oil, Cranberry Seed Oil, Sodium Glutamate, Sodium Hyaluronate, Macadamia Integrifolia Seed Oil, Butyrospermum Parkii (Shea) Butter, Grape Seed Oil, Jojoba Seed Oil, Butylene Glycol, Tocopherol, Hydrogenated Lecithin, Tin Oxide, Phytosterols, Ceramide NG, Ceramide AP, Ceramide AG, Horse Chestnut Seed Extract, Rosemary Leaf Extract, Tripeptide-3, Ceramide EOP
How to use
(1) Apply A or B to the entire eyelid with a brush. (2) Apply C to the width of the double eyelid (approximately 3-5 mm) with a brush, blending to create a gradation. (3) Use the narrow end of the brush to apply D to the edge of the eyelid as if drawing an eyeliner.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
I purchased Natural Beige. It reminded me of the beige in the SHISEIDO Luminizing Satin Eye Color Trio, so I reached for it. The three pearlescent shades have a firm press. The two lighter shades barely applied, even with the included brush, and only had a slight sheen. The second-darkest, Light Brown, had an exquisite color payoff that connected the darker shades with the lighter shades, but it had a strong orange hue that didn't suit me as a cool-toned person. I think I might replace it with Addiction's single eye color "Love Affair." The darker Matte Brown shade worked for me, even as a cool-toned person! I'm grateful. It's reasonably rich, yet not too bold, which is exactly what the "Natural" name suggests. The included thin brush applied the color beautifully. The brush is so well-made that it's hard to believe it's an accessory, and it feels nice on the skin. While I'm rating it low, I wanted the lighter shades to have a bit more color payoff or shine, which is why I gave it a lower rating.
I saw someone recommend this on YouTube and was attracted by the great color payoff, so I bought it. It has a strong pearly finish. It might be good for people who want to wear heavy makeup. You can adjust the amount on the brush to make it darker or lighter. I think this pink can be used by both warm and cool skin tones.
The &be palette eyeshadow has a moist, smooth powder texture that fits easily on the eyelids and is less likely to bleed. The well-balanced color scheme, from matte to shimmer, makes it easy to change the nuance to suit the occasion.
Color payoff and texture: ◎ The moist texture makes it hard to come off, and the color payoff is great. It applies beautifully whether you apply it with your fingers or a brush. The color payoff is so good that you need to be careful not to apply too much, but the color is so beautiful that it's a shame it's a limited edition color!
I'm a warm autumn type. This eyeshadow is amazing. The powder is moist (soft?) so it doesn't flake off easily, and the finish is elegant and glossy. I'm happy with the quality at this price! And I'm grateful that &be always offers colors that suit warm autumn types...lol