Hiro-san and Paku-chan both raved about this primer, so I decided to give it a try. It lives up to its reputation: it's incredibly translucent! It brightens my skin and leaves a natural glow, giving my everyday makeup a special, formal finish. I applied it to the center of my face and a little on my neck before meeting a friend, and when I got home, I received a message from her expressing genuine concern: "I was shocked at how pale your complexion is. You must be really tired." I'm naturally pale, so it seems like I've become almost sickly pale... My usual makeup just isn't enough, and when using this primer, it seems like I should add a more vibrant blush and lip color. I plan to limit my use to specific areas from now on, but I think it's a great primer.