I wasn't too excited to buy it because I hadn't heard many reviews, but it was better than I expected! It's easy to use because it moisturizes as soon as you apply it, even when you apply it over and over! It's so moisturizing that you can apply it straight away without any care. As for the longevity of the lip color, that's about it, but personally I don't care that much about how long lipstick lasts, and the packaging is cool and GUCCI-esque, so I'd actually like to reapply it lol