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Lancôme Lash Idole (02 True Brown)
Lancôme Lash Idole (02 True Brown)
@cosme rating: 4.7/7.0
Towards your own strength and beauty. Aim and hit each and every one.
✓ 100% authentic
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Tracked delivery via Japan Post
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What it is
Maintains a finish for 24 hours*1 while caring for your lashes. Introducing a new wash-off mascara from Lash Idole. 360 micro-brushes in 125 different sizes firmly grasp lashes from root to tip, creating instantly fuller, more voluminous lashes. Smudge-resistant, maintains finish for up to 24 hours*1. Formulated with white tea extract*2 to care for your lashes. Also available is the long-awaited new color, "True Brown." Choose from iconic black or soft brown. Lash Idole offers two color variations to create your own unique strength and beauty. *1 According to Lancôme research. Results may vary by individual. *2 Contains tea leaf extract
Ingredients
How to use
Step 1: Shake off excess liquid and apply the brush to the base of your lashes. Step 2: Apply mascara in a zigzag motion towards the tips of your lashes. Apply separately to the inner, middle and outer corners of your eyes.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
I was happy to see that the wash-off mascara had been revamped and released, but it didn't suit me. It coats each lash beautifully, leaving me with beautifully long lashes, but it smudged after a few hours, giving me panda eyes... I won't be buying it again.
It gives a lot of volume, doesn't smudge, and stays on well into the night.
I bought this from Hiro Odagiri's Best Cosmetics! It doesn't make me look like a panda, and the brown color gives it a natural look, so I love it.
I was intrigued by this mascara, which Hiro Odagiri recommended in his Best Cosmetics section, so I decided to buy it. I usually go for budget-friendly mascaras, so this was a bit of a daring purchase, but good quality is good. Well, that's a given, I know. As Hiro recommended, the color is excellent. It's clearly brown, without any strange whiteness. It's great for brown makeup or when you want to add a little warmth and softness to your face. The brush is thick, so it's not the most maneuverable, but since I'm quite clumsy, I personally like the fact that I can apply it quickly in one go. Like the brush shape, it doesn't feel delicate, but rather creates a nice, firm thickness. I'd definitely buy it again if I had the money.
In my case, it was easy to remove with warm water and didn't smudge. Since it's brown, it may not be as noticeable even if it comes off. I like it and use it every day, but I don't feel like it adds length, so I use it with a primer.