The packaging is cute, with a design reminiscent of a tarot card. While it doesn't have any dramatic effects on its own, the sweet scent combined with the mild treatment and conditioner creates a synergistic effect, like a charm that makes hair smooth and silky. I couldn't tell the difference when my hair was wet before using the hair dryer, but once I was about 80% dry, I noticed a slight shine and moisture in my bleached hair, which tends to dry out. I'll continue using it in the winter, hoping to keep my hair moisturized to combat static electricity and make it easier to style. After purchasing it online at Atcosme, I found out it was also available at my local drugstore.