msh
MSH Love Liner Signature Fit W-End Liner (Ash Cocoa)
MSH Love Liner Signature Fit W-End Liner (Ash Cocoa)
@cosme rating: 4.2/7.0
[Due to popular demand, it has become a staple!] Create natural yet flawless eyebrow makeup with just this one product
✓ 100% authentic
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Tracked delivery via Japan Post
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What it is
From Love Liner's Signature Fit series, which allows you to achieve beautiful brows without any technique, the popular W-End Liner, which allows you to easily create "natural yet well-defined brows," has become a staple! The eyebrow liquid is integrated with an eyebrow concealer that brightens and shapes the brow area, allowing you to create volume and shading that pencils struggle with. It can be used not only for brows but also for shading under the eyelids. *This product is designed for customers to use with the liquid portion. [Liquid] - Creates a natural, ultra-fine line that resembles your natural brows. - Features an ultra-fine brush that creates volume and shading that pencils struggle with. - Easily draws in the tips of thin brow tails and the hairs that stand up at the beginning. [Concealer] - Shapes and brightens the brow area. *Thin-film concealer. - It adheres tightly with a thin film, preventing smudging and maintaining a beautiful finish even around oily brows. *Makeup effect Liquid... Ash Cocoa concealer blends in like your natural brows... Brightens the skin. *Beige color. Volume: 0.4mL / 0.5g *Makeup effect
Ingredients
Concealer: Triethylhexanoin, Trimethylolpropane Triisostearate, Candelilla Wax, Polyglyceryl-2 Triisostearate, Synthetic Wax, Sorbitan Isostearate, Carnauba Wax, Squalane, Argania Spinosa Kernel Oil, Tocopherol, Triethoxycaprylylsilane, Aluminum Hydroxide, Titanium Dioxide, Mica, Iron Oxide Liquid: Water, Butylene Glycol, Styrene/Acrylates Copolymer, Ethanol, Panthenol, Sodium Hyaluronate, PVP, Phenoxyethanol, Diethylhexyl Sodium Sulfosuccinate, Yellow 4, Red 227, Blue 1
How to use
1: Use the liquid concealer to fill in any missing eyebrows. 2: Apply about 2mm of concealer to outline the area around your eyebrows and blend it in naturally.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
For some reason, the beginning of my left eyebrow is thin... so I started by quickly drawing each hair one by one with this to make them symmetrical. Maybe it's because of this color, but it looks natural. I can also correct any misalignment of the arch with concealer, so the W-end is great! I really liked the result, so I bought some to stock up on.
I hadn't heard of this product before, but I happened to pick it up when I was replacing my eyeliner. A stylist I frequent told me that fluffy eyebrows make you look younger in your 40s, so I recommend using powder or eyebrow mascara, and then just filling in the tails of your brows! In my case...I trust her, so I tend to listen to her advice. I keep my brows shaped so I don't have to draw them too often, but I use this concealer to cover up the slightly growing upper and lower brows, and then lightly fill in the tails that aren't quite there. It's easy, just go quick and apply without applying too much pressure! I used to use Kate's three shades, but from now on, I think this will be enough. I'm happy that I can achieve eyebrows that I'm satisfied with without looking flat. With rising prices, I've been trying to cut costs on makeup, and this solved my eyebrow problem.
convenience
convenience
Misato Mizukoshi recommended this, so I bought it during Suzykirei's New Year's sale. This is my first brush-type eyebrow product. Until now, I'd been using an Excel pencil and powder combo. The brush allows for more precise adjustments and makes it easier to shape the ends of my brows. It also comes with concealer, so I found it very convenient to use as I can quickly apply it to any excess brows while I'm drawing in my brows. It seems like there's only one color available, excluding the limited edition color, so I wish there were a few more color variations.