DECENCIA
DECENCIA White F/L BB Cream (Natural Beige), 25g
DECENCIA White F/L BB Cream (Natural Beige), 25g
@cosme rating: 4.9/7.0
A BB cream that instantly improves the quality of your skin
✓ 100% authentic
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Tracked delivery via Japan Post
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What it is
Equipped with our unique technology Vitacycle Veil. R. With a soft texture that spreads easily, it evenly covers blemishes and dullness, and gives a bright, uniform shine and a translucent finish.
Ingredients
How to use
After preparing your skin with skincare products, take about a pearl-sized amount in your hand and spread it evenly over your entire face, working from the inside out.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
I think it's a good product, but I gave it a so-so rating because it wasn't my favorite. I wanted to use it as both a sunscreen and a foundation with coverage, assuming I'd layer Shiseido's Essence Skin Glow foundation on top. But it was more of a foundation than I expected! The back of the bottle says "Whitening Foundation for Sensitive Skin." It's not a BB cream! For better or worse, it has more coverage than a BB cream. So it feels like you're wearing it, which is a bit off from the thin finish I'm aiming for. It spreads well, doesn't smudge, and is comfortable to wear, but it does have a powdery feel, which is common with primers without UV absorbers. Kissa Shirashiba has sensitive skin due to a skin condition, but I'm okay with UV absorbers, so a primer with absorbers definitely gives a clearer, cleaner finish. I think this product's strengths are best realized by using another primer to lightly cover the entire face, then layering it on specifically on areas of redness. However, it still lacks shine and feels heavy. I'm grateful for the lack of alcohol-free primers and sunscreens, and since it's labeled for sensitive skin, I can use it with confidence. The small tube is convenient for travel. It's reasonably moisturizing and doesn't dry out my skin too much. The color is a little on the yellow side, I think. Even though it's light beige, it's quite dark for fair-skinned people. I like and trust the Decenssia brand, so I'm looking forward to finding another great product.
I won a giveaway. This is great for when you don't feel like putting on makeup. It's a sunscreen, primer, and foundation all in one, so it transforms your skin into beautiful skin in one go. However, it doesn't have much coverage, so if you're concerned about it, you'll need a concealer. After using it for a while, my skin suddenly started to break out. It cleared up when I stopped using it, so I thought it just wasn't right for my skin.
It saves time and allows you to make it at your own pace. You only need a small amount, so it's good value for money.
I used Saeru's CC cream before this one and really liked it, but I wonder if they switched to this one? It seems they're selling this one now, so I bought it. I wanted to cover blemishes, so I bought it as a set with the high-coverage version. I've been using it since summer. Below is a comparison with Saeru's CC cream. Color: While Saeru only had one shade, this one now comes in two. Saeru's was a little lighter, so I chose natural beige. I think this one suits my skin tone better. However, it's too natural, and I personally prefer Saeru's slightly more toned-up feel. Texture: It's softer than Saeru, so it spreads easily, but I feel like it doesn't offer as much coverage. It seems to be used in combination with the high-coverage version, so areas that don't need coverage look more natural. Gentle on the skin: Like Saeru, it's fragrance-free, and despite its SPF50+ PA++++ rating, it doesn't feel heavy on the skin, even when worn all day. While some foundations and sunscreens require quick removal at night, this one was so gentle I almost forgot I was wearing it. Overall, as mentioned in the pamphlet that came with the product when I purchased it, the recommended amount to use at one time is very small, and I can clearly see that this product is designed to achieve a natural-looking finish. When I actually used it, it was thin and, while it's prettier than bare makeup, it still has a very natural finish. However, it has high UV protection and contains tranexamic acid and beauty ingredients, so it seems like it won't be a burden on the skin even if you wear it every day, which is reassuring. Also, because it's natural, I feel like it's easy to use on a daily basis without needing to wear heavy makeup. The technology that makes the skin look beautiful by reflecting light is also interesting. I'm not sure if I'll buy it again. It was good, but it's a little pricey, and there are other foundation samples that look good, so I'd like to try those as well.
I received a sample from Suzykirei. Thank you very much. The texture is a little heavy and moisturizing, more like a foundation. It doesn't cover dark spots or freckles, but it does a good job of covering imperfections and pores, so I think it's a highly functional BB cream. It's moisturizing, so I think it's especially suitable for autumn and winter.