Paul & Joe Protecting Primer. First of all, it has a lovely jasmine scent, which lifts my spirits when I use it during my morning makeup routine. It's moisturizing and has a texture that spreads easily. It's easy to use because it doesn't smudge or flake on the skin. Some tone-up primers can be too white, but this one doesn't leave an unnatural white cast, which is a nice touch. It evens out the skin tone while providing just the right amount of tone, so your skin looks beautiful on its own. It also has good adhesion and doesn't smudge easily, which are great points. I think it's an easy item to use daily as a primer that naturally enhances your skin.