MIO
MIO Even Better Illuminating Bright Serum, 50ml
MIO Even Better Illuminating Bright Serum, 50ml
@cosme rating: 5.0/7.0
Create a cycle of transparency*1.
✓ 100% authentic
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Tracked delivery via Japan Post
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What it is
Creates a circulation of translucence*1. Newly formulated with niacinamide*2 and two types of vitamin C*3. Brighten*4 the pores down to the skin, achieving translucent, "pure, beautiful skin." One in two people desire translucent skin. A whopping 66.0%*5 believe translucent skin equals "skin without dullness." However, only 9%*5 actually practice all the essential brightening care routines. The Even Better series has been dedicated to addressing the concerns of Japanese skin, including dullness, blemishes, and uneven skin tone, while maximizing the natural appearance of skin and pursuing individual beauty. For the translucence you desire. This spring, the Even Better brightening serum, inspired by dermatological principles, has evolved. Faster and gentler. The goal: radiant, radiant skin. While retaining the original brightening ingredient "UP302*6," it now includes niacinamide*2 and two types of vitamin C*3. Each ingredient penetrates the stratum corneum, blocking all pathways that can cause skin impurities. Gentleness is also taken into consideration, making it suitable for use on sensitive skin. It creates a circulation of light-like transparency to every corner of the stratum corneum. 360 degrees, from any angle. Brighten skin down to the pore level*4, for translucent, "pure, beautiful skin." *Pure, beautiful skin is skin that is as bright as a pearl, with a fine, even texture and is beautiful. *Brightening means toning the skin and making it brighter, more translucent, and beautiful. *1 Create a brightening care habit with Even Better Illuminating Bright Serum. *2 Skin conditioning ingredients. *3 Two types of vitamin C derivatives: ascorbyl glucoside (skin conditioning ingredient), ascorbyl magnesium phosphate (skin conditioning ingredient). *4 Moisturizing gives the impression of brighter, more even-textured skin. *5 Survey of skin care attitudes of 400 women aged 20 to 50 (conducted by Clinique). *6 Dimethoxytryl propyl resorcinol: skin conditioning ingredient. *Packaging may change without notice.
Ingredients
How to use
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.