The shine and color retention are amazing! I've only used stick lipsticks until now because I don't like them being too sticky, but I was impressed by how they don't get on the rim of the cup. I bought my first Laka lipstick when I found the dark color I was looking for in the store, but I think I'll also get some softer colors for weekdays. I also like the toothpaste-like flavor, haha. Unsweet Berry is so dark that it looks like purple from the outside, but when you apply it, the deep red is really beautiful! It fades into a dull red, so even if you don't need to reapply, your complexion will last all day. haha.