ANNA SUI
ANNA SUI Matte Eye Color 301
ANNA SUI Matte Eye Color 301
It's like frosted glass. The translucent matte colors softly blend together.
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• Authenticity guaranteed.
• Ships direct from Japan in 3-5 days
• Custom duties & tariffs fully handled by us for US customers.
• Track your order via USPS, Royal Mail, Canada Post, Australia Post.
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What it is
It's like frosted glass. The sheer matte colors softly blend in. It's like frosted glass. A soft, sheer matte finish - The color is as you see it, but with a sheer feel, and the dry base accentuates the exquisite color and matte texture. It spreads easily with a light touch and fits snugly against the eyelids. Even when layered, the colors do not become cloudy, and you can enjoy a beautiful gradation. The color, matte finish, and beauty last - The base contains oils that adhere well to the skin and powders that blend easily with the skin, so the color adheres firmly to eyelids that move a lot. The beautiful eye finish lasts without fading. 301: Sweet, unwinding cocoa pink
Ingredients
How to use
Take an appropriate amount and apply it to your eyelids.
We ship internationally from Japan!
Frequently Asked Questions
Are the products you sell authentic?
Authenticity is 100% guaranteed. We source directly from the brand, or from official stores within Japan.
All products are fresh off the shelves and never outdated.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
It's a light, matte pink-brown that blends seamlessly into the upper and lower eyelids without looking out of place. It naturally makes your eyes look bigger and more beautiful. The product is small, so it will probably run out quickly.
The color was just as I expected! Even when it's dull, it still gives off a nice khaki color. I saw it in a magazine and it had been on my mind, so I bought it on Beauty Day. I'll be using it a lot! The rich green is really cute.
I bought 301 because it's cocoa pink. It's a matte type, with a soft powder texture that gives a soft color. The color is exactly as it appears. I use it on the eyelid, and although it gives a soft color, it builds up when layered, making it easy to create a gradation. The packaging is plump and cute, but the lid can be a little difficult to open. The scent is the usual Anna Sui, which lifts my spirits.
I purchased this from the Suzykirei online shop. It was smaller than I expected, and I thought, "Huh? Where's the Anna Sui eyeshadow?" I'd also purchased an Anna Sui eyelash curler, so I misread it for a moment. Even before I opened it, I could already smell the Anna Sui scent! It's a floral scent that's not too sweet, which I personally like. The color is as vibrant as it looks, and I'm happy with how highly pigmented it is! At first, I wasn't sure where to open the packaging. No. 600 has a slightly pinkish color. I thought it was a brick color, but it's actually a little more saturated. If you mix it with other eyeshadows, it won't be noticeable. Highly pigmented matte eyeshadow + smudge-resistant. As expected from Anna Sui. This is hard to find, so I'm looking forward to seeing more colors or new colors!
The color was so cute! It was a great gift and made a great gift for someone.