It has a strong color! It's a moisturizing lip tint. The good thing is that it has good color! The color stays even after eating curry! I felt that the tint effect was great. The liquid is generous and spreads well, so when you first apply it, it might get on your teeth. I recommend applying it while looking in the mirror! Also, it's a little too saturated for my personal color. I felt it would be recommended for those who wear heavy eye makeup or have cool winter skin tones (1st Bright Summer, 2nd Clear Winter).