It does not contain synthetic surfactants such as sodium lauryl sulfate, preservatives such as parabens, coloring agents, or fluoride. It uses additive-free soap as a cleaning agent. It is gentle on the mouth and does not change the taste after brushing. It produces just the right amount of foam, making brushing easy and perfect for adults to finish brushing. It is also easy to use for children who don't like gargling. The gentle sweetness of the mandarin orange flavor leaves a refreshing aftertaste (it uses natural flavoring extracted from oranges).