I've been using this for about two years. Given my age, a matte white concealer without pearlescent pigmentation is an absolute necessity in my makeup routine. Ideally, a white liquid concealer should have a vibrant color and brighten the desired areas. I've tried Kanebo and ADDICTION, but this one has the best color payoff and adheres well. The others have a slightly looser texture and blur the lines too much. That's fine, but I really want to highlight specific areas, so this one needs a tighter fit to blur. This is my favorite white concealer so far. I apply it in small areas on the triangle under my eyes, next to my nose, the root of my nose, and the inner corners of my eyes. It reduces dark circles and sagging, and even in a small area, my skin appears significantly brighter and more lifted. For younger skin, a pearlescent powder would look very attractive, but for my generation, this is perfect for the triangle under my eyes, the root of my nose, and the inner corners of my eyes, as it's matte and lacks pearlescent pigmentation. It doesn't accentuate pores. I find it extremely useful, so I recommend it especially for those with mature skin. When I want a glow on the high points of my cheeks where pores are less noticeable, I use either a Crepo or Clio highlighter, or HERA's Diamond cushion... I use different highlighters.