ETTUSAIS
ETTUSAIS Tone Up UV Primer SPF50 (Tone-Up Beige), 35g
ETTUSAIS Tone Up UV Primer SPF50 (Tone-Up Beige), 35g
Rated 4.8 out of 7.0 by Japan's largest beauty community.
A tone-up primer with makeup base, sunscreen, and beauty serum effects
✓ 100% authentic. Direct from brand or official stores only
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Track your order via your national carrier (USPS / Royal Mail)
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What it is
A clear, lustrous finish that seems to overflow with light from within the skin. Contains clear, lustrous pearls Corrects the skin to a brighter tone with less pores* and keeps the finish for a long time. *Due to the effect of makeup SPF50+ PA++++ A non-chemical formula that achieves high UV protection. Made of a moisturizing serum that keeps moisture for a long time. Can be removed with a facial cleanser. UV absorber free, mineral oil free, alcohol. ethanol. free, paraben free, tar-based dye free, fragrance free Contains double hyaluronic acid. sodium acetylated hyaluronate, sodium hyaluronate. moisturizing. , marine collagen, glycerin. moisturizing. , and CICA ingredients. centella extract, glycerin. moisturizing. Allergy tested. does not mean that all people will not have allergies. Formulated to be less likely to cause acne. does not mean that all people will not have acne.
Ingredients
Water, diphenylsiloxy phenyl trimethicone, zinc oxide, dimethicone, DPG, titanium dioxide, trisiloxane, glycerin, PEG-10 dimethicone, PEG-9 polydimethylsiloxyethyl dimethicone, bis-butyl dimethicone polyglyceryl-3, disteardimonium hectorite, butyloctyl salicylate, sodium acetylated hyaluronate, sodium hyaluronate, water-soluble collagen, silica, triethoxycaprylylsilane, aluminum hydroxide, isostearic acid, phenethyl benzoate, hydrogen dimethicone, EDTA-2Na, calophyllum pollinata seed oil, carboxydecyl dimethicone, BHT, sodium citrate, sodium metabisulfite, glucosyl rutin, citric acid, tetrahydrotetramethylcyclotetrasiloxane, tocopherol, tetradecene, BG, centella asiatica leaf/stem extract, phenoxyethanol, mica, barium sulfate, iron oxides
How to use
After preparing your skin with skincare, take a large pearl-sized amount onto your fingertips and apply it to your entire face. Using too little will result in insufficient UV protection. The SPF and PA indications on products are the results of applying 2 mg per square centimeter of skin, as specified in the international SPF test method.
We ship internationally from Japan!
Frequently Asked Questions
Are the products you sell authentic?
Authenticity is 100% guaranteed. We source directly from the brand, or from official stores within Japan.
All products are fresh off the shelves and never outdated.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
I heard it was similar to Credo's popular foundation, so I tried it. Let me share its features and my personal impressions. Features: High UV protection (SPF50+ / PA++++) with a gentle, non-chemical formula (free of UV absorbers). It serves three purposes: sunscreen, primer, and serum, and can be removed with face wash. Formulated with serum ingredients like hyaluronic acid and CICA, it creates a radiant complexion while caring for the skin. Personal Impressions: It naturally tones up the skin without leaving a white cast, leaving it soft and naturally radiant. It's highly moisturizing and non-drying, so even my dry skin doesn't feel dry. Its light-diffusing pore-blurring effect naturally covers uneven pores. It's great value, and its reputation for department store-quality finish despite its affordable price is understandable. Concerns: Its modest correction power doesn't provide enough coverage to hide dark blemishes or dark circles. Because it's moisturizing, those with oily or combination skin may experience shine or breakdown due to temperature changes. Summary: Personally, I felt that it certainly had some similarities to Credo's primer. Of course, strictly speaking, they're completely different, but I like the feel and natural skin feel, so I plan to buy it again. It's good value for money, easy to remove with face wash when used alone, and seems safe for the skin even when used as a sunscreen. I think you can use it on its own on days when you don't wear makeup, or as a primer on days when you wear makeup!
It gives you skin that glows from within. It's gentle, comfortable, and has a high SPF, which I love. It's also non-drying. It's fragrance-free, which I also love! It doesn't have much coverage, but it softly corrects uneven skin tone and smooths the skin's surface. Rather than covering up, it feels like a glow that comes from within, covering up imperfections. It doesn't spread very well, so I apply it in small dots and spread it evenly, then add more if needed. The tube form makes it convenient for applying makeup with one hand while holding a child. I apply it directly from the tube to my face and then spread it with my hand (lol). Even with that, it still gives a fairly even finish. Personally, I think the level of glow, moisturizing, and evenness correction is similar to Porjo's. However, Porjo's spreads better and is easier to apply. However, I prefer this one when holding a child (lol). If you apply too much, it turns white. As long as you don't apply too much, it gives a natural finish. It would be easier to use if it spread a little better, but I think it has enough features for the price! There are many other primers I want to try, so I'm considering whether to repurchase.
I usually go without foundation, but this one hides my pores beautifully. It doesn't crumble easily either. Of course, you'll need to apply powder over this in the middle of summer, but I don't think it's necessary in winter. I didn't really notice any tone-up effect. It does have a pearly finish, so be careful if you don't like that.
I've been interested in Ettusais' Tone Up UV Primer for a while, so I'm glad I was able to purchase it as a trial and use it. It's a UV primer that's gentle on the skin and can easily tone up your skin. It's reasonably priced, and if I like the feel of it, I'd like to buy it again.
It's highly versatile and extremely easy to use. I think it's perfect for everyday makeup. I highly recommend it for people who want to save time on their makeup or for makeup beginners! It's also reasonably priced. Its good points include: it's a sunscreen and primer, so it saves time; it spreads easily; it's non-drying and has a non-chemical formula; it doesn't irritate the skin; it doesn't tone up too much, which is a good thing; and it can be removed with facial cleanser. I often complete my base makeup with just this primer and powder. It also has the highest SPF rating, which is great. I bought this primer on a whim when I first started using makeup, but the more I use it, the more I appreciate its value. I'd like to continue buying it!