MIO
MIO Even Better Bright Moisture Cream, 50ml
MIO Even Better Bright Moisture Cream, 50ml
Rated 5.4 out of 7.0 by Japan's largest beauty community.
A translucent look that seems to overflow from within. For plump, moisturized, "fine, white skin"*1
✓ 100% authentic. Direct from brand or official stores only
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Track your order via your national carrier (USPS / Royal Mail)
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What it is
Formulated with the same brightening*2 ingredients as the serum, this "Even Better" series cream has been revamped. Inspired by dermatology and born from over 30 years of brightening*2 research, the "Even Better" series cream has evolved with the addition of the same unique brightening*2 ingredients as the serum. UP302*1, a brightening*2 ingredient derived from the Campanula genus, was selected after screening approximately 2,200 species of plants. It also contains Vitamin C*2 and Gyokuro extract*3, providing an offensive and defensive approach to skin imperfections. While maintaining its light, non-sticky feel, the creamy texture now offers enhanced moisturizing and smoothness, embracing translucency to create bright, supple, "pure, beautiful skin"*1. *1 "Pure, beautiful skin" refers to skin that is as bright, smooth, and evenly textured as a pure, beautiful jade jade. *2 Brightening means toning the skin to make it brighter and more translucent. *1 Dimethoxytryl propyl resorcinol: Skin conditioning ingredient *2 Scorbyl glucoside: Product antioxidant *3 Tea leaf extract: Skin conditioning ingredient
Ingredients
How to use
We ship internationally from Japan!
Frequently Asked Questions
Are the products you sell authentic?
Authenticity is 100% guaranteed. We source directly from the brand, or from official stores within Japan.
All products are fresh off the shelves and never outdated.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
I bought it because the reviews were good. It's light and seems like it would be great for the hot weather coming up. I'd like to use it up.
I've been using the Bright series lotion and serum, so I bought this to add to my regular line. It's hard to say how effective the whitening effect is because it's a long-term battle, but the texture is thicker than the serum and adheres well to the skin. It spreads well, too. Since the sun is strong during the day, I plan to use it at night for proper care.
I'm glad I was able to purchase the limited edition kit at a great price. It's refreshing but also seems to be very moisturizing, which is great.
I tried this cream from the serum series I use every day. I have dry skin and like thick creams, but this one isn't sticky and leaves my skin feeling moisturized the next morning. I'm also hoping for a whitening effect.
I tried this cream from the serum series I use every day. I have dry skin and like thick creams, but this one isn't sticky and leaves my skin feeling moisturized the next morning. I'm also hoping for a whitening effect.