ANNA SUI
ANNA SUI Ever Lasting Rouge, 301
ANNA SUI Ever Lasting Rouge, 301
@cosme rating: 5.0/7.0
A matte finish that adheres smoothly. A highly pigmented lipstick that lasts beautifully.
✓ 100% authentic
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Tracked delivery via Japan Post
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What it is
A liquid lipstick that gives your lips a vibrant, matte finish with a single stroke. The oil in the base evaporates after application to the lips, changing into a powdery matte texture. The tip type has a concave in the center and a sharp tip, making it easy to draw the corners of the mouth and lip lines, and can be applied firmly with one stroke. You can freely enjoy painting different lip shapes that you want to enjoy today. No color transfer! No smudging! No crumbling! In pursuit of. Contains plate-shaped powder that has affinity with lips and oil that adheres to them. By increasing the adhesion between the lips and the base, it prevents lip makeup from creasing and smudging, and keeps the high color and matte finish beautiful. It spreads smoothly and is comfortable both when and after application. It has a matte texture, but is comfortable enough that you don't have to worry about it becoming dry. 301: A cute and attractive heroine pink
Ingredients
How to use
Take an appropriate amount and apply to your lips.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
I purchased No. 700. It has a soufflé matte texture. It fits softly on the lips. It has good color payoff and doesn't fade easily, so it's easy to wear when going out. No. 700 is beige, but when I applied it, it was a lighter color closer to coral than I expected. It instantly brightens up your face!
I bought this after being recommended by a sales associate at ANNA SUI. The color lasts well when used alone, but it's drying, which I don't like, so I add lip oil on top. Adding lip oil makes the color last less, which is a bit disappointing.
I purchased No. 700. It has a soufflé matte texture. It fits softly on the lips. It has good color payoff and doesn't fade easily, so it's easy to wear when going out. No. 700 is beige, but when I applied it, it was a lighter color closer to coral than I expected. It instantly brightens up your face!
I bought this after being recommended by a sales associate at ANNA SUI. The color lasts well when used alone, but it's drying, which I don't like, so I add lip oil on top. Adding lip oil makes the color last less, which is a bit disappointing.
Number 700 is a shade number I recommend to all women!!! It looks like a muted beige, and I wondered if it would suit me, as I'm naturally a fan of bold colors...but!!! When I put it on, it instantly highlighted my eye makeup and brightened my complexion, but the lipstick didn't stand out and blended in perfectly! It has a texture more like a soufflé than a matte. And best of all, it lasts so long!! You can apply it fully to make the color pop, or lightly dab it on and blend it with your fingers to create a vibrant glow, allowing you to create a variety of looks with just one lipstick! I personally recommend layering it with a clear gloss with a hint of pearl! It goes well with both bold and natural eye makeup, and I think it's a color that anyone would be happy to receive as a gift!