&be
&be Stand Up Shampoo, 400ml
&be Stand Up Shampoo, 400ml
@cosme rating: 5.4/7.0
For hair that needs volume on top
✓ 100% authentic
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Tracked delivery via Japan Post
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What it is
Makes even the top of your hair fluffy! A shampoo that gives natural elasticity and strength. Contains jojoba oil and ceramide* to moisturize your scalp from the moment you rinse, and gives you fluffy volume on top of your hair from blow-drying to the next day. * Jojoba seed oil, ceramide EOP, ceramide NG, ceramide NP, ceramide AP, ceramide AG. all moisturizing ingredients. A special foaming treatment that uses betaine-based cleansing ingredients to maximize the effects of the treatment, creating a fluffy foam that cleanly removes dirt from not only the scalp but also the hair. Formulated to be gentle on the scalp and hair. Free of sulfates. such as sodium laureth sulfate. , silicone, microplastic beads, and mineral oil. Patch tested. not all people will experience skin problems.
Ingredients
How to use
After rinsing with warm water, take an appropriate amount of shampoo in your hand, lather it well, and then apply it to your entire hair, massaging gently into your scalp. Wash thoroughly and rinse thoroughly.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
easy to use
I don't usually use wax or anything like that, but it doesn't lather very well (maybe because I'm being stingy...) but it does smell good!
When I used the sample, it was so good I bought it straight away. But maybe now I'm used to it, and it's not as impressive as it was at first?
This is an excellent product that leaves your hair both moisturized and smooth. It lathers up really well, so you can pre-shampoo and gently wash without using too much. While many products focus on either moisturizing or smoothing, this shampoo fulfills my needs, which is a lifesaver. However, the scent is unique and woody? It doesn't linger, but I wish it had a scent I liked a little more.
I really liked the gentle, soothing aroma, which reminded me of aromatherapy. It wasn't too strong, so it was comfortable to use while washing. The feel wasn't anything special, but rather a normal finish that's easy to use every day. I think it's suitable for people who want to enjoy the fragrance while caring for their skin.