b idol
b IDOL Loved Foundation SPF30 (02 Natural Beige)
b IDOL Loved Foundation SPF30 (02 Natural Beige)
@cosme rating: 4.6/7.0
The finish is like no foundation' - a watery luster ring is created on breathing skin.
✓ 100% authentic
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Tracked delivery via Japan Post
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What it is
Get radiant skin with the "Water Glow Ring." Introducing a new staple base makeup item from b idol! 'The finish is like no foundation', creating a water-glow ring that lets your skin breathe. This airy glow foundation contains over 77% serum (*1) that acts as a filter for moisture and radiance. It blends easily into the skin, enhancing translucency and radiance for the dewy, radiant complexion you've always wanted! Use it together with the simultaneously released "Aisare Base" and "Baby Puff" for even more smudge-resistant coverage and a beautiful, dewy glow that lasts all day! ▼Contains SPF30 PA++ ▼Non-comedogenic tested (*2) *1: Serum refers to water, moisturizing ingredients, and skin-conditioning ingredients, excluding colorants, preservatives, and stabilizers. Main beauty ingredients: Niacinamide, Roman chamomile flower extract, aloe vera leaf extract, damask rose flower water, sodium hyaluronate, anemone annuus root extract, collagen extract, tremella fuciformis extract, centella asiatica extract (all moisturizing ingredients) *2: This does not mean that comedones (the cause of acne) will not occur in all people. "02 Natural Beige" is a standard color that blends well with the skin.
Ingredients
Water, titanium dioxide, phenyl trimethicone, glycerin, lauryl PEG-9 polydimethylsiloxyethyl dimethicone, diphenylsiloxyphenyl trimethicone, cyclopentasiloxane, butylene glycol, C13-15 alkane, cyclohexasiloxane, bismuth oxychloride, tritridecyl trimellitate, niacinamide, trimethylsiloxysilicate, isotridecyl isononanoate, sorbitan sesquioleate, hydrogenated polyisobutene, 1,2-hexanediol, polyglyceryl-3 polyricinoleate, aluminum hydroxide, iron oxides, stearic acid, VP/VA copolymer, magnesium sulfate, disteardimonium hectorite, dimethicone, alumina, dimethicone/vinyl dimethicone crosspolymer, acrylates/c10-30 alkyl acrylate . PEG-14 .
How to use
Take an appropriate amount (about half a pump) and blend the foundation all over your face. Using a foundation sponge will ensure even application and a beautiful finish. *When using for the first time, empty the pump until the contents come out. If only air comes out during use, lightly tap the bottom of the container with the palm of your hand several times. Due to the nature of the product, the solvent may separate. If this happens, shake the container before use. This does not affect the quality of the product.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
The color suited me perfectly. I have warm undertones and my skin is quite yellow, so I wonder if light beige would be good for cool undertones? I'm very grateful that it's reasonably priced, it feels great to use, and the ingredients seem good, but in the end, I think that cosmetics, especially foundations, are worth the price.
Even though I have extremely dry skin, I don't need to moisturize for long periods of time! If I put on makeup in the morning, my skin always gets dry by the evening, but this foundation is much more moisturizing than other foundations and it seems to have lightened blemishes! And yet it doesn't feel thick. If it's so easy to use, I regret not buying it sooner.
I was looking for a foundation that didn't look too thick, so I bought this. Even a small amount spreads well and leaves a beautiful finish. I didn't have to worry about my makeup smudging, so I think it suited me. I was torn between shades 01 and 02, and while I thought 01 might be too light for me, I went with 01, which turned out to be just right.
I used 02 Natural Beige. I had been interested in this product since before it was released, but since I'm not the type to experiment with foundations and just use what I already have, I didn't buy it right away. Instead, I bought it now when I wanted a slightly darker shade. It spreads easily and doesn't irritate my skin, so I can use it without any stress. To be honest, the color is more yellow than dark. Since I have a blue undertone, it wasn't exactly the color I was looking for. However, considering that I bought it because I was tired of lighter foundations, I guess it suited my needs.