excel
excel Lip Steady (SD04 Honest Love)
excel Lip Steady (SD04 Honest Love)
@cosme rating: 4.8/7.0
Discover the perfect shade with exquisite nuances
✓ 100% authentic
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Tracked delivery via Japan Post
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What it is
Find the perfect lip serum with the ultimate nuanced color. A plumping effect*1 for a plump, lustrous look. Formulated with 3D hyaluronic acid*2, collagen*3, and 10 types of plant oils*4 (all moisturizing).*1 Due to makeup effect.*2 Sodium hyaluronate crosspolymer*3 Hydrolyzed collagen*4 Jojoba seed oil, olive fruit oil, grape seed oil, macadamia seed oil, avocado oil, argania spinosa kernel oil, rose canina fruit oil, almond oil, apricot kernel oil, meadowfoam seed oil. Fragrance-free. Melting shine and three-dimensional effect.
Ingredients
Hydrogenated polyisobutene, triethylhexanoin, diisostearyl/phytosteryl dimer dilinoleate, polyglyceryl-10 decaisostearate, trimethylpentaphenyltrisiloxane, synthetic wax, diisostearyl malate, diphenylsiloxyphenyl trimethicone, petrolatum, trimethylsiloxyphenyl dimethicone, microcrystalline wax, vanillyl butyl, menthoxypropanediol, sodium hyaluronate crosspolymer, hydrolyzed collagen, jojoba seed oil, olive fruit oil, grape seed oil, macadamia nutmeg Seed oil, avocado oil, argania spinosa kernel oil, canina rose fruit oil, almond oil, apricot kernel oil, meadowfoam seed oil, polyglyceryl-4 diisostearate/polyhydroxystearate/sebacic acid, sodium isostearate, carnauba wax, candelilla wax esters, ethylhexyl stearate, sorbitan sesquiisostearate, tocopherol, hydrogen dimethicone, calcium aluminum borosilicate, water, (+/-) silica, lauroyl lysine, yellow 4, yellow 5, titanium dioxide, iron oxide, aluminum hydroxide, blue 1, red 201, red 202
How to use
BASIC Just apply it all over your lips. It gives them a fresh, hydrated shine, making them look plump and lustrous. TREND Boldly apply it over your lips. It creates a three-dimensional effect, giving you plump, voluminous lips for a gorgeous look.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
It's luxuriously formulated with serum, so you'll feel incredibly moisturized the moment you apply it. Because the texture is soft, it's inevitable that it will come off easily, but the care it provides is outstanding. The color is also quite subtle, so this is a carefully crafted item that I would only recommend to those with naturally light lips or those who prefer a natural finish that brings out the natural color of their lips.
It's a sheer beige lipstick. It has a slight cooling sensation, but not as plumping. It's perfect for the office, and I plan to buy a different color next time. (*^^*)
I love Excel's Glaze Balm Lipsticks and own eight of them (1, 2, 5, 6, 7, 8, 9, and 10). I happened to be at a drugstore that stocks Excel, and I saw a similar-looking bottle with a different colored plastic. I thought it might be a new color, but it turned out to be a slightly different shade. I love Glaze Balm Lipsticks, so I bought them. Being a cool-toned winter skinned, I chose the darkest shade, No. 3, Chapel. It's a bit similar to No. 8, Secret Mocha, which is the least appealing of the Glaze Balm Lipsticks, but with a slightly less saturated color. I think it'll suit people who like GB08. It leaves a cooling sensation after application, similar to Mentholatum or Menthrum lip balm. I don't feel it has any particular plumping effect, but the application is just as smooth as Glaze Balm Lipsticks, and it feels like a tinted lipstick with a strong color. It melts quickly after application and blends with the color of your lips, so the color doesn't last particularly long, but if you don't eat or drink, it keeps your lips moisturized and protected, so you can wear it instead of lip balm. When my lips get dry, I tend to apply a lot of lipstick, but this one has a muted color, so the lipstick I layer on top looks muted and somehow stylish. When I want to wear a lip color that isn't moisturizing, applying this or Glaze Balm Lip first will increase the staying power and moisture.
I'm a cool-toned summer/winter type with relatively pigmented lips. I forgot to put on my makeup and quickly bought this while I was out, but it turned out better than I expected. It's supposed to plump, but I don't really notice it. I have dry skin, so I prioritize moisturizing when choosing lip products, and this one is quite moisturizing. It looks quite orange, but since it's sheer, the color isn't that strong. It's more of a healthy beige. On my lips, it feels moisturizing as an extension of my base color, so I use it mainly on the weekends.
It applied beautifully even to chapped lips, and the subtle plumping effect made my lips look fuller. It has a sheer finish, making it perfect for a natural look.