Heroine Make
Heroine Make Prime Liquid Eyeliner Rich Keep (07 Charcoal Black)
Heroine Make Prime Liquid Eyeliner Rich Keep (07 Charcoal Black)
@cosme rating: 5.3/7.0
Super durable eyeliner that lasts until night!
✓ 100% authentic
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Tracked delivery via Japan Post
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What it is
A super durable, super waterproof formula with an original blend of highly water-resistant ingredients. Resistant to tears, sweat, sebum, and rubbing, it keeps your lines beautiful all day long. Within Heroine Make Brush Pen Liner. Daytime activity time. Isehan research. Results may vary from person to person. Adopts a new liquid control function. Draws a dense, highly pigmented line all at once without smudging to the outer corner of the eye. Brush tip is 0. 1mm! Smooth, ultra-fine brush. The brush has an exquisite stiffness, so you can achieve the desired details, such as the flick at the outer corner of the eye and the gap between the eyelashes.
Ingredients
Water, Ethylhexyl Acrylate/Methyl Methacrylate Copolymer, Titanium/Titanium Dioxide Sinter, Butylene Glycol, Ammonium Acrylates Copolymer, Ammonium Acrylates/Methylstyrene/Styrene Copolymer, Panthenol, Polyquaternium-51, Swertia Japonica Extract, Rosa Canina Fruit Extract, Sodium Hyaluronate, Succinoyl Atelocollagen, Phenoxyethanol, Glycerin, Camellia Sinensis Seed Oil, Pentylene Glycol, Olea Europaea (Olive) Fruit Oil, Caprylyl Glycol, 1,2-Hexanediol, Ethylhexylglycerin, Potassium Hydroxide, Bentonite, Alcohol, Acrylates/Ethylhexyl Acrylate Copolymer, Tocopherol, Acrylates/Dimethylaminoethyl Methacrylate Copolymer, Sodium Laureth-12 Sulfate, C11-15 Pareth-7, Disodium Phosphate, Potassium Phosphate, Potassium Sorbate, Methylparaben, Titanium Dioxide
How to use
Shake well with the cap on before each use. If the color becomes weak and difficult to draw with, shake well with the cap on, leave it upside down for a few minutes, then use a tissue to soak the tip of the pen before use. After use, wipe off any dirt on the tip of the brush and store it with the tip facing sideways. Storing the brush tip upright may cause the color to fade.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
I was always looking for something that would smudge or come off, and finally found this! This eyeliner didn't come off until I removed my makeup.
This is the only eyeliner I've used for a long time. It's easy to apply, doesn't smudge, and is great value for money.
I was always looking for something that would smudge or come off, and finally found this! This eyeliner didn't come off until I removed my makeup.
I've always loved Heroine Make products and have used their mascara before, but I've never bought their eyeliner, so this was my first time! I chose the greige shade, which blends well with my skin and is natural, but adds an accent to my eyes.
I use Mocha Greige. I like how the color has an exquisitely subtle feel, and how even when applied firmly it doesn't look unnatural. It's quite resistant to sweat and rubbing, but I personally feel it's a little weak against tears. I've been buying it repeatedly, but the tip of the brush cracked and bristles came out during use the last time and the time before, so I had to buy a new one.