Ririmew
Ririmew Tone-Up Color Primer SPF29 (Veil Yellow)
Ririmew Tone-Up Color Primer SPF29 (Veil Yellow)
Rated 4.7 out of 7.0 by Japan's largest beauty community.
A color-correcting tone-up primer that covers dark circles and dullness, in Veil Yellow.
✓ 100% authentic. Direct from brand or official stores only
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Track your order via your national carrier (USPS / Royal Mail)
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What it is
Tone Up Color Primer is a makeup base with SPF29 PA+++ that evens skin tone and blurs texture without looking heavy. The watery formula corrects dullness and dark circles with a yellow tone, and holds moisturizing serum ingredients like argan oil and bilberry extract. Veil Yellow is the 30g shade shown here.
A yellow-toned base neutralizes dark circles and dullness for an even skin tone.
A watery, lightweight texture corrects and preps without a thick, cakey feel.
SPF29 PA+++ plus moisturizing serum ingredients care for skin under makeup.
Ingredients
Water, triethylhexanoin, ethylhexyl methoxycinnamate, butylene glycol, propanediol, isostearic acid, bis-ethylhexyloxyphenol methoxyphenyl triazine, glycerin, ethylhexyl salicylate, glyceryl stearate, glyceryl glucoside, sodium acrylate/sodium acryloyldimethyltaurate copolymer, potassium hydroxide, isohexadecane, phenoxyethanol, stearic acid, polysorbate 80, caprylyl glycol, tocopherol, disodium EDTA, triethoxycaprylylsilane, cellulose acetate, acrylates/ammonium methacrylate copolymer, propylene glycol stearate, magnesium stearate, argania spinosa kernel oil, lactobacillus/grape juice ferment filtrate, cowberry fruit extract, dextrin, titanium dioxide, iron oxide, aluminum hydroxide, silica, alumina
How to use
1. After your skincare, take a pearl-sized amount on your fingertips.
2. Spread it evenly over the whole face.
3. Layer a little more over areas that need extra correction.
We ship internationally from Japan!
Frequently Asked Questions
Are the products you sell authentic?
Authenticity is 100% guaranteed. We source directly from the brand, or from official stores within Japan.
All products are fresh off the shelves and never outdated.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
It's not a bad primer, but it didn't have the color control effect I was looking for.
It spreads easily and has a strong tone-up effect, so you only need to use a small amount each time. It also has a moisturizing feel and is easy to use.
I bought this to mix with a dark base to brighten it up. A small amount is enough to brighten it up, so I think it's good value for money.
I bought it because it had good reviews. I didn't notice much color control effect, but I thought it was easy to use and spread well.
I apply it thinly and it may tone up my skin, but I only use it to correct my skin tone. I didn't feel any dryness even during this time of year.