HAKU
HAKU Day Brightening UV SPF50, 45ml
HAKU Day Brightening UV SPF50, 45ml
@cosme rating: 4.9/7.0
Daytime HAKU: "Dark Spot Risk" Care during Sunlight Hours*
✓ 100% authentic
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Tracked delivery via Japan Post
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What it is
Focusing on the melanin production route in the daytime environment that causes dark spots. Equipped with cutting-edge technology for dark spot prevention*. Thorough skin care to protect against the risk of dark spots during the day. Two types of whitening* active ingredients that reach deep into the skin** suppress melanin production, preventing dark spots and freckles, and providing daytime care to reduce the risk of dark spots. Medicated daytime whitening* serum UV. Glowing skin that lasts for a long time. Reduces the appearance of fine lines caused by dryness. (Efficacy evaluation tested) *Suppresses melanin production, prevents dark spots and freckles**, even to melanocytes (quasi-drug, product name: HAKU Day Brightening UV)
Ingredients
4-Methoxysalicylic Acid Potassium Salt*, Tranexamic Acid*, Citrus Peel Extract, Acetylated Sodium Hyaluronate, Ectoine, Concentrated Glycerin, 2-O-Ethyl-L-Ascorbic Acid, Tea Extract (1), Gardenia Fruit Extract, Crataegus Monogyna Fruit Extract, Purified Water, 1,3-Butylene Glycol, Diisopropyl Sebacate, Alcohol, 2-Ethylhexyl Paramethoxycinnamate, Isopropyl Myristate, 2,4-Bis-[{4-(2-Ethylhexyloxy)-2-Hydroxy}-phenyl]-6-(4-Methoxyphenyl)-1,3,5-Triazine, 2-[4-(Diethylamino)-2-Hydroxybenzoyl]benzoic Acid Hexyl Ester, Hydrated Silica, Polyoxyethylene Methylpoly Polysiloxane Copolymer, Methylpolysiloxane, Sorbitan Sesquiisostearate, Crosslinked N,N-Dimethylacrylamido-2-Acrylamide-2-Methylpropanesulfonate Copolymer, Polyoxyethylene Hydrogenated Castor Oil, Succinoglucan, Dibutylhydroxytoluene, Trisodium EDTA, dl-α-Tocopherol, Sodium N-Stearoyl-N-Methyltaurate, Sodium Metabisulfite, Sodium Metaphosphate, Talc, Tetrahydrotetramethylcyclotetrasiloxane, Tetradecene, Methylhydrogenpolysiloxane, Aluminum Oxide, Phenoxyethanol, Low-Temperature Calcined Zinc Oxide, Titanium Mica, Titanium Dioxide, Red Iron Oxide, Yellow Iron Oxide, Barium Sulfate. *Indicates "Active Ingredients." If no ingredient is listed, it indicates "Other Ingredients."
How to use
At the end of your morning skincare routine, dispense a small amount (slightly smaller than a 1-yen coin) into the palm of your hand and apply in a circular motion to five areas of your face (cheeks, forehead, nose, and chin). Using your entire finger, blend the product from the center outward, ensuring it fits snugly. *Can also be used as a makeup base. *Can be removed with regular facial cleanser. (If using as a makeup base and applying foundation, use a makeup remover.) *Using too little will result in insufficient UV protection. .Be careful not to get it in your eyes, and if it does get in your eyes, rinse immediately. .After use, wipe the opening of the container thoroughly and close the cap tightly. .If it gets on your clothes, immediately wash them thoroughly with detergent. When washing, avoid using chlorine bleach, as it will cause the color to turn pink. .Crystals of the whitening active ingredient may adhere to the opening of the container. Wipe off the crystals before use. .Discontinue use if any skin irritation occurs after exposure to direct sunlight. .Do not place in direct sunlight or in high temperatures. .Be careful of fire. *The SPF and PA indications on products are the results of applying 2 mg per square centimeter of skin, as specified in the international SPF test method.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
I use this as a sunscreen primer all year round, regardless of the season. Because I have combination skin, I was looking for a primer that wasn't too oily, and out of all the ones I tried, this was the best fit for me. It has a light texture and doesn't affect the liquid or cushion foundation I apply afterwards, so I think it's easy to use. It also has the effect of a whitening serum, so I feel like it puts less strain on my skin. I highly recommend it.
It lasted for three months with one use per day. I often wear just this when I'm not going out. It tones my skin without leaving a white cast and has UV protection, making it a versatile primer. Applying it around the eyes can cause blemishes, so you need to be careful how you apply it. I'm on my second bottle and will continue using it.
I also use HAKU beauty serum, so I use it all the time. It keeps my makeup from coming off and brightens my skin tone, so I've been buying it again and again!
This is a daytime UV serum that I often use when I go out for a quick shopping trip or when I'm heading to work without wearing heavy makeup. It's pink in color, which gives a slight tone boost, and it's great for whitening with SPF 50, the same as sunscreen. Simply applying powder on top of this creates a simple base makeup look, so it's easy to use.
It corrects the skin so beautifully that it's hard to believe it's a sunscreen. It's so helpful that I can complete my base makeup with just this and powder. I've used many makeup primers that are said to be good, including Cre de Po, but this one leaves the skin looking the most beautiful, and it doesn't get dirty even when I'm wearing a mask and it gets steamy. However, it stings a lot around the eyes. It makes my eyes water. I'm careful about using it in that area.