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(Restocking) ＆be Mascara E
(Restocking) ＆be Mascara E
Rated 4.8 out of 7.0 by Japan's largest beauty community.
A subtle yet powerful mascara that gives you beautiful, long eyelashes.
✓ 100% authentic. Direct from brand or official stores only
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Track your order via your national carrier (USPS / Royal Mail)
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What it is
Subtle yet powerful. A new mascara that gives you beautiful, long eyelashes. A mascara that gives you long, curled eyelashes with just one application, no need for an eyelash curler. Gives you long, delicate and beautiful eyelashes. It is also extremely durable, lasting all day.
Ingredients
How to use
Apply mascara to your lashes, combing them from the base to the tip as you lift them. You can create a stronger curl by lifting your lashes with the brush and holding it in place for a few seconds. For your lower lashes, hold the brush upright and apply the mascara with the tip. If you feel that the mascara is clumping easily, wipe off any remaining mascara on the brush with tissue, then apply fresh mascara before using.
We ship internationally from Japan!
Frequently Asked Questions
Are the products you sell authentic?
Authenticity is 100% guaranteed. We source directly from the brand, or from official stores within Japan.
All products are fresh off the shelves and never outdated.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
It doesn't clump. It doesn't fall off. It doesn't lengthen or add volume, but the comb-type design adheres firmly to each individual lash, giving it a refined finish. It's not gaudy and makes an impression on the eyes.
It's an easy-to-use comb type mascara that makes your eyelashes look natural, so I really love it. (*^^*) It also has excellent curl retention! As expected from Dr. Kawakita (´ω`ﾉﾉﾞ However, since it's waterproof, you need to use a makeup remover to remove it.
It doesn't clump easily, but it does. It's easy to apply with any makeup and feels light on the skin, so I recommend it. It keeps your makeup looking beautiful even after a long time, so I recommend it and it's my favorite!!
The finish is really beautiful. The comb catches even the finest, thin hairs, making it look naturally beautiful! However, the curls tend to fall out over time. I don't think they have enough curl retention power.
It goes well with both natural and voluminous makeup, and gives a high-quality finish. It's easy to apply, so you can achieve a beautiful finish without a primer or special technique, and it keeps your eyelashes looking beautiful until the evening, so I recommend it!