ANNA SUI
ANNA SUI Ever Lasting Rouge, 400
ANNA SUI Ever Lasting Rouge, 400
@cosme rating: 5.0/7.0
A matte finish that adheres smoothly to the skin. A liquid lipstick that stays beautiful for a long time.
✓ 100% authentic
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Tracked delivery via Japan Post
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What it is
A matte texture with a smooth, easy-to-wear fit. A highly pigmented liquid rouge that lasts. This liquid rouge creates vibrant, matte lips with a single stroke of highly pigmented and matte finish. The tip features a central depression and a sharply angled tip, making it easy to apply to the corners of your mouth and lip line with a single stroke. Enjoy freely applying the lip shape you want to create today. Pursuing no transfer! No smudging! No smudging! Formulated with a plate-like powder that blends with lips and an oil for adhesion. By enhancing the adhesion between the lip base and lips, it prevents lip makeup from creasing or smudging, maintaining a beautiful, highly pigmented matte finish. It glides on effortlessly and has a comfortable matte texture both during and after application, yet is comfortable enough not to feel dry.
Ingredients
How to use
Take an appropriate amount and apply it to your lips.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
Number 700 is a shade number I recommend to all women!!! It looks like a muted beige, and I wondered if it would suit me, as I'm naturally a fan of bold colors...but!!! When I put it on, it instantly highlighted my eye makeup and brightened my complexion, but the lipstick didn't stand out and blended in perfectly! It has a texture more like a soufflé than a matte. And best of all, it lasts so long!! You can apply it fully to make the color pop, or lightly dab it on and blend it with your fingers to create a vibrant glow, allowing you to create a variety of looks with just one lipstick! I personally recommend layering it with a clear gloss with a hint of pearl! It goes well with both bold and natural eye makeup, and I think it's a color that anyone would be happy to receive as a gift!
I bought 402. It has great pigmentation and a very matte finish for a modern look. 402 is a vermilion-like red. I'd like to consider other shades as well.
I saw makeup artist CHIHARU introducing it in X, and then I happened to come across it on Suzykirei and bought it. It has great color payoff, is lightweight, and lasts a long time.
I bought this after being recommended by a sales associate at ANNA SUI. The color lasts well when used alone, but it's drying, which I don't like, so I add lip oil on top. Adding lip oil makes the color last less, which is a bit disappointing.
I purchased No. 700. It has a soufflé matte texture. It fits softly on the lips. It has good color payoff and doesn't fade easily, so it's easy to wear when going out. No. 700 is beige, but when I applied it, it was a lighter color closer to coral than I expected. It instantly brightens up your face!