ANNA SUI
ANNA SUI Ever Lasting Rouge, 401
ANNA SUI Ever Lasting Rouge, 401
@cosme rating: 5.0/7.0
A matte finish that adheres smoothly to the skin. A liquid lipstick that stays beautiful for a long time.
✓ 100% authentic
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Tracked delivery via Japan Post
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What it is
Matte texture, smooth adhesion. A highly pigmented liquid lipstick that stays beautiful. A liquid lipstick that gives your lips a vivid, matte finish with one stroke. The tip type has a concave in the center and a sharp tip, making it easy to draw the corners of your mouth and lip lines, and can be applied firmly with one stroke. You can freely enjoy painting different lip shapes that you want to enjoy today. No color transfer! No smudging! No crumbling! Formulated with plate-shaped powder that has affinity with lips and oil that adheres to them. By increasing the adhesion between the lips and the base, it prevents lip makeup from creasing and bleeding, and keeps the highly pigmented matte finish beautiful. It spreads smoothly and has a comfortable matte texture that is comfortable to apply and apply, but it is comfortable enough that you don't have to worry about dryness.
Ingredients
How to use
Take an appropriate amount and apply to your lips.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
I bought this after being recommended by a sales associate at ANNA SUI. The color lasts well when used alone, but it's drying, which I don't like, so I add lip oil on top. Adding lip oil makes the color last less, which is a bit disappointing.
I purchased No. 700. It has a soufflé matte texture. It fits softly on the lips. It has good color payoff and doesn't fade easily, so it's easy to wear when going out. No. 700 is beige, but when I applied it, it was a lighter color closer to coral than I expected. It instantly brightens up your face!
It's a very cute pink. It leaves a slight white cast, but I love it and use it. It lasts a long time, but it seems to be sensitive to rubbing. I applied it in the morning, and it remained even after drinking tea and eating lunch. I didn't want it to get on my face after lunch, so I rubbed it off with a tissue and it came off easily. It has a distinctive Anna Sui scent, but it's gradually become weaker over the years, and this product doesn't linger, making it easier to use. When I bought it a while ago, the scent lingered all day after application, even to the point where it would linger on the tops of cups and plastic bottles. I forgot about that and bought it this time because I thought it was cute, and I was worried about the smell, but I'm glad I bought it.
It's a very cute pink. It leaves a slight white cast, but I love it and use it. It lasts a long time, but it seems to be sensitive to rubbing. I applied it in the morning, and it remained even after drinking tea and eating lunch. I didn't want it to get on my face after lunch, so I rubbed it off with a tissue and it came off easily. It has a distinctive Anna Sui scent, but it's gradually become weaker over the years, and this product doesn't linger, making it easier to use. When I bought it a while ago, the scent lingered all day after application, even to the point where it would linger on the tops of cups and plastic bottles. I forgot about that and bought it this time because I thought it was cute, and I was worried about the smell, but I'm glad I bought it.
I bought 402. It has great pigmentation and a very matte finish for a modern look. 402 is a vermilion-like red. I'd like to consider other shades as well.