RIMMEL LONDON
Rimmel London Lasting Mega Matte Liquid Lip Color (725)
Rimmel London Lasting Mega Matte Liquid Lip Color (725)
@cosme rating: 6.3/7.0
A matte lip that feels light and fluffy.
✓ 100% authentic
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Tracked delivery via Japan Post
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What it is
Introducing a new matte lipstick that feels as light and airy as it is on the lips! Its smooth texture and soft, vibrant color last for 16 hours. Even matte lipsticks tend to dry out, but this moisturizing formula is gentle on the lips. 100% vegan.
Ingredients
Isododecane, Biscarboxydecyl Dimethicone, C9-12 Alkane, Quaternium-90 Bentonite, Microcrystalline Wax, Polypropylene, Trimethylsiloxysilicate, Phenyl Trimethicone, Synthetic Wax, Quaternium-90 Montmorillonite, HDI/Trimethylol Hexyllactone Crosspolymer, Coco-Caprylate/Caprate, Caprylyl Glycol, Silica Dimethyl Silylate, Dimethicone, Squalane, Coconut Oil, Fragrance, Avocado Oil, Hydrogenated Vegetable Oil, Tocopheryl Acetate, Triethoxycaprylylsilane, Undecylenic Acid, Silica, Tocopherol. [+/- ] Red 201, Red 202, Titanium Dioxide, Iron Oxides, Mica
How to use
Mix the contents with the applicator tip before use. STEP 1: Take an appropriate amount with the applicator tip and apply along the lip contour. STEP 2: Use your fingertips to blend the product into the inside of your lips with a dabbing motion. Finish!
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
It has a nice scent. I apply it over my regular lipstick! It's great when you want to tone down a bright color. I consider myself a warm, autumn-toned person, and this color suits me. I feel like it keeps my lips more moisturized than the liquid lipstick I used before, and the color doesn't fade as much.
I was looking for a lipstick that wouldn't come off even if I drank water from a plastic bottle, and I remembered that Michiko Fujiwara had recommended this type of Rimmel lipstick, so I bought it. It's really useful, and with Max Factor's Lipfinity, you have to apply a coat over it at different times. This lipstick, on the other hand, is hassle-free and is resistant to food and drink, so I've found a great product. The shade is 860. The color is a little deep for me, so I wish there were more shades available, like the pink shade worn by Nanako Matsushima in the old Lipfinity.
I bought it from Suzykirei shopping. I like that it's Lasting Mega Matte and doesn't have a tint, but it stays on for a long time. Some lip colors make me feel like I've eaten spaghetti Napolitana, but this one didn't.