SUQQU
SUQQU The Foundation SPF30 (210), 30g
SUQQU The Foundation SPF30 (210), 30g
Rated 5.3 out of 7.0 by Japan’s largest beauty community
SUQQU's most luxurious cream foundation
✓ 100% AUTHENTIC, SHIPS FROM JAPAN
✓ DUTIES & TAXES INCLUDED FOR US ORDERS
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What it is
Ingredients
How to use
Take 1-2 pearl-sized amounts with the spatula and gently spread from the center outwards using a foundation brush or your hands.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
I've been using Double Wear for years, but I switched to SUQQU as my primer and it's been great, so I was wondering how the foundation would do. Double Wear seems to have better coverage, but it's very drying after a while. I was also concerned about my skin's obvious tiredness. Does this foundation blend better into my skin in the evening? On the contrary, it feels more vibrant. I was actually surprised when I compared it using a skin diagnosis app and found that my skin looked older in the evening! It's expensive, but worth it.
Of all the foundations I've used so far, this one made my dull skin look the most beautiful. It really made my skin look smoother and lasted for six months, so it's really good value for money! I don't feel the need to choose another foundation. I recommend it to anyone who wants to make their skin look beautiful. I don't mind it breaking down too much. Even if it does break down, it doesn't look dull. I have a darker, warmer complexion, but 115 feels just right.
I've been interested in it for a long time, but it's expensive, so I decided to take the plunge and buy it during the beauty day sale! It's extremely moisturizing for my dry skin, and it's the best base makeup item that leaves my skin looking beautiful. As expected, it's expensive.
I bought this as a reward to myself, counting on my bonus. The primer really makes my skin look like it's been well slept in. You only need a small amount of cream foundation, so it's great value for money and you never know when it'll run out. I'm currently researching how to apply it properly. The loose powder is moist and comfortable to use, without drying out. On days when I'm in a hurry, I do my base makeup by quickly applying SUQQU primer, Yves Saint Laurent cushion foundation, and then tapping on SUQQU powder, and it leaves my skin looking so beautiful that it's hard to believe I did it so quickly. It was a good purchase.
This is my first purchase, and I'm happy with the price. It gives a sense of transparency and a refined shine. I'd like to purchase it again.