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＆be Matte Primer SPF50
＆be Matte Primer SPF50
Rated 5.0 out of 7.0 by Japan's largest beauty community.
A makeup base that prevents shine and stickiness. Pore softening effect.
✓ 100% authentic. Direct from brand or official stores only
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Track your order via your national carrier (USPS / Royal Mail)
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What it is
A makeup base that prevents greasiness and stickiness caused by sebum and sweat. Soft focus effect on pores for smooth porcelain skin. POINT 1. Smooth, silky touch makeup-keeping film. Two types of silicone gels with good spreadability instantly form a silky, smooth makeup-keeping film. The makeup-keeping film holds moisture inside while having a smooth texture on the surface, and the soft focus effect makes pores and wrinkles less noticeable. It also has a strong resistance to crumbling, so it will continue to feel smooth and comfortable on your skin even on days with high temperatures and humidity. Dimethicone. Vinyl Dimethicone. Crosspolymer POINT 2. Pore-blurring powder for soft, poreless skin. Contains four types of pore-blurring powder with different shapes and functions, such as plate-shaped and candy-shaped. The pore blurring powder fills in pores and smooths the skin surface, while the soft focus effect of scattering light makes pores less visible and blurs them. It also has the effect of correcting skin tone, suppressing redness and uneven skin tone to create a cool, even skin tone. Polymethylsilsesquioxane, titanium oxide & Ba sulfate, boron nitride,. styrene. DVB. copolymer POINT 3. Oil control powder prevents shine Three types of functional powders of oil control ingredients absorb sebum. It thoroughly absorbs sebum, the main cause of makeup breakdown, so your makeup will last longer and you will have a beautiful finish. It also has the effect of suppressing shine, so it is recommended for use on the T-zone where shine is a concern, or on days when you wear a mask and are concerned about makeup breakdown. Silica, acrylates copolymer, starch octenyl succinate AI POINT 4. Free formula with SPF50+PA++++. Although it is a non-chemical formula that is free of UV absorbers, it achieves a high UV protection effect of SPF50+PA++++. It can also be used as a substitute for sunscreen. In addition, it does not contain tar-based pigments. synthetic pigments. , synthetic fragrances, or parabens. Patch tested to check for skin problems. not all people will experience skin irritation.
Ingredients
How to use
Shake the container well before use. After preparing your skin with skincare, dispense an appropriate amount of Matte Primer into your hand and spread it over areas where you want to reduce shine and stickiness. (Approximate amount: about the size of a 1 yen coin for the entire face). Once the Matte Primer has blended into your skin, apply foundation or powder on top.
We ship internationally from Japan!
Frequently Asked Questions
Are the products you sell authentic?
Authenticity is 100% guaranteed. We source directly from the brand, or from official stores within Japan.
All products are fresh off the shelves and never outdated.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
My oily makeup didn't come off noticeably. Silicone poreless primers are fine right after application, but they tend to leave my skin feeling oily and clogged, so I was wondering if there was anything else I could do, and I bought this one that I'd been interested in for a while. I've only been using it since autumn, so I don't know how it will be in the summer, but I was glad that my skin remained matte, even though it always turned oily during the day.
I tried this on my oily T-zone, and I noticed it really helped with the shine. It didn't leave any flaky residue while I was using it. It does dry out the area around my nose, but I think it's within acceptable limits.
It's light and spreads easily, making it a pleasant application. I also liked that it's less shiny than usual!
I like how it corrects my skin and how easy it is to use, so this is my second purchase.