shu uemura
Shu Uemura Rouge Unlimited Kinumatto (RD 196)
Shu Uemura Rouge Unlimited Kinumatto (RD 196)
@cosme rating: 5.2/7.0
An unprecedented comfort mat that provides a light and comfortable feeling that lasts for a long time.
✓ 100% authentic
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Tracked delivery via Japan Post
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What it is
*The name of the "Rouge Unlimited Kinu" series will be changed to "Kinu Rouge" from January 2024, one by one, for each product and color number. The new and old names will be mixed on the sales floor for a while, but the performance and quality of the products are the same as the old and new ones. In addition, all products sold under the old name have a sufficient shelf life until the expiration date. An unprecedented comfort matte that lasts with a light and comfortable feeling just like when you first applied it. Shu Uemura has released a new matte lipstick, Rouge Unlimited Kinu Matte. Approximately 88% of the skin care formula gently wraps around the lips, giving a sophisticated matte finish that lasts with a light and comfortable feeling just like when you first applied it. Experience the tailored color that beautifully accentuates your skin tone and the silky smooth comfort of a comfort matte. *For Shu Uemura matte lipsticks
Ingredients
How to use
Apply to lips ----------------------------------------------- (Storage and usage precautions) This product is a delicate product characterized by its silky smooth and light texture. Therefore, please read the following precautions before use. When storing, keep in a cool, dry place out of direct sunlight. (Store in a place below 38°C.) Also, store upright with the lid facing up as much as possible. When using, unfold the product to within approximately 2cm. Take care when carrying it to avoid subjecting it to large shocks. ---------------------------------------------------------------
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
I'm a summer type with a first-class cool undertone, and I like pale and muted colors. I also like matte finishes, so I bought this lipstick. It gives off a bright, cute pink vibe. It's light to the touch, and blends in so well you'll forget you're wearing it. One coat gives a soft, gentle color, and applying two or three coats makes it easy to adjust the intensity. It spreads easily when applied, and the surface quickly becomes matte once blended. It doesn't dry out, and I think it's a lipstick with good adhesion. It was so easy to apply that I would recommend it even to people who aren't big fans of matte lipsticks!
Highly pigmented and lasts a long time
Highly pigmented and lasts a long time
It's a matte lipstick but it's moisturizing. I was hoping for a more matte finish, so it was a little different from what I expected.
I wanted a brown lipstick, so I bought BR973. It was often out of stock, so I didn't have much to choose from. This lipstick has a rich, vibrant color. It turns out a reddish-brown when applied directly. However, using a silicone tip to tone down the richness is less intense. If you're having trouble with the rich color, I recommend using a silicone tip. It's sold online for around 200 yen. Applying a lip balm as a base helps prevent dryness. It dries out without a base. Even without a base, I sometimes apply a lip essence on top. Not moisturizing creates a more matte look, but it dries out, so I end up moisturizing with various other products. It's a bit unorthodox for a matte lipstick, but it can't be helped. I wanted a cool matte look, but it didn't dry out. Moisturizing also makes the color more toned down. It pairs well with brown eyeshadow, but a non-matte version might have been better for me.