ETUDE
(Restocking) ETUDE Double Lasting Serum Skin Foundation (Neutral Beige)
(Restocking) ETUDE Double Lasting Serum Skin Foundation (Neutral Beige)
Rated 4.5 out of 7.0 by Japan's largest beauty community.
A thin veil for a lighter feel
✓ 100% authentic. Direct from brand or official stores only
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Track your order via your national carrier (USPS / Royal Mail)
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What it is
Available in 7 shades, this foundation has a smooth, watery texture that spreads evenly and thinly, creating a lightweight feel. Its light coverage blends naturally with your skin, correcting pores and discoloration. Formulated with 68%*1 beauty ingredients, it moisturizes and leaves skin feeling supple and supple even when wearing makeup. It provides a natural glow and translucency while providing skincare*2 that cares for your skin. Maintains beauty for 24 hours*3. Prevents makeup from breaking down or discoloring due to dryness or mask use, maintaining freshly applied beauty all day long. *1 Contains water, hyaluronic acid, panthenol, lactobacillus ferment lysate, and Centella asiatica flower/leaf/stem extract (moisturizing ingredients)*2. Provides and maintains skin's moisture*3 (individual results may vary).
Ingredients
How to use
1. Shake gently before use. 2. Take an appropriate amount and apply it to your entire face using your fingertips, brush, puff, or spatula, blending evenly into your skin. 3. Gently pat with your fingertips to ensure it adheres to your skin.
We ship internationally from Japan!
Frequently Asked Questions
Are the products you sell authentic?
Authenticity is 100% guaranteed. We source directly from the brand, or from official stores within Japan.
All products are fresh off the shelves and never outdated.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
I've repurchased it so many times I can't even count. It's been getting scarce lately, so maybe people are starting to realize how good it is... It gives you a radiant, luxurious look. It also gives you a natural-looking finish even when applied generously. It doesn't feel thick, and a little goes a long way, so it's great.
I've used it before. I remember it being good, so I bought it again this time. It doesn't stick to the mask, doesn't come off easily, and spreads easily, so it's great!
I've repurchased it so many times I can't even count. It's been getting scarce lately, so maybe people are starting to realize how good it is... It gives you a radiant, luxurious look. It also gives you a natural-looking finish even when applied generously. It doesn't feel thick, and a little goes a long way, so it's great.
*I'm using this newly released vegan version (it wasn't on suzykirei so I'm commenting here). I used Etude's foundation because it looked good, and it was good value for money, had a nice finish, and didn't irritate my skin.. I've had acne with other cushion foundations, but this one covers my skin and adheres nicely to my skin, so it's good. The color is generally lighter than Japanese brands, so you don't need to choose something too bright. I was debating between this and a department store brand, but it's good value for money and has a nice finish, so I recommend it!
This is my third purchase. Rosy Pure is the perfect color for people with naturally fair skin. The finish varies depending on the makeup tool, but using a sponge-type foundation soaked in water gives me an incredibly radiant complexion that stays hydrated until the evening. I often get compliments on how beautiful my skin is at dinner parties. If you prefer a matte finish, I recommend using a sponge without water. I really love this serum foundation because it doesn't dry out my skin. I'd also like to buy a cushion foundation someday to save time on makeup.