ETUDE
ETUDE Fix & Fix Tone Up Primer (Lavender)
ETUDE Fix & Fix Tone Up Primer (Lavender)
Rated 4.0 out of 7.0 by Japan's largest beauty community.
A moisturizing veil keeps your skin pure for hours
✓ 100% authentic. Direct from brand or official stores only
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Track your order via your national carrier (USPS / Royal Mail)
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What it is
Ingredients
How to use
After skin care, apply a small amount of base makeup to your entire face. Adjust the amount to your liking and apply more to areas of concern.
We ship internationally from Japan!
Frequently Asked Questions
Are the products you sell authentic?
Authenticity is 100% guaranteed. We source directly from the brand, or from official stores within Japan.
All products are fresh off the shelves and never outdated.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
It does a good job of hiding redness, but it's a bit irritating and can easily get stuck in pores.
Purple brightens the skin tone, but it can be uneven, so you need to be careful with how you apply it. It's best to use it in specific areas. The texture is sticky. It's cheap.
For better or worse, I'd say it's okay. I have severe redness on my face, so I try out a variety of creams, including green ones to reduce redness, which are essential when applying makeup. This product has been effective in some cases and not in others, depending on the condition of my skin that day. In addition to applying makeup on a daily basis, I also use it when doing cosplay makeup, as I enjoy cosplay as a hobby. It's not exactly cheap, so if you're interested in giving it a try, I think it's worth it.
For better or worse, I'd say it's okay. I have severe redness on my face, so I try out a variety of creams, including green ones to reduce redness, which are essential when applying makeup. This product has been effective in some cases and not in others, depending on the condition of my skin that day. In addition to applying makeup on a daily basis, I also use it when doing cosplay makeup, as I enjoy cosplay as a hobby. It's not exactly cheap, so if you're interested in giving it a try, I think it's worth it.
I'm using this because I'm concerned about the pores on my cheeks that come with age. The color is a clear pink with a slight bluish tint, and when spread it's whitish. The texture is a little firm, so it fits firmly where you want to cover it. It goes on smooth, but not too matte or squeaky. It gives a natural glow even to dry skin in my 40s (it doesn't give a moisturizing glow). A surprisingly small amount goes a long way (one of the reasons I gave it 5 stars). It has a fair amount of tone-up and primer effect, so if you use it all over your face it can look flat. A good way to do it is to apply a little at a time, about the size of your fingernail, and apply a thin layer to the areas you're concerned about. I apply it in dots on the center of my face and on the diagonal lines of my cheekbones. It has the effect of making cheeks that have sunken in with age look plumper. This → Dior Forever Collection Concealer 01 → Canmake Dryness-Resistant Powder (Pink) → Elegance Powder Foundation Finish it off perfectly! I pat it on with my fingers and then use the &b teardrop-shaped black puff, or I apply it by gently spreading it with my fingers and then gently smooth it upwards with a foundation brush. The black puff is the best...either way makes much of a difference in the finish. It lasts even on dry skin. I don't feel any dullness or dryness when I'm out, and it doesn't get shiny. I have no complaints and it's good value for money, so I'll buy it again.