RIMMEL LONDON
Rimmel London Kind & Free Concealer (30)
Rimmel London Kind & Free Concealer (30)
@cosme rating: 5.0/7.0
100% vegan with natural ingredients
✓ 100% authentic
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Tracked delivery via Japan Post
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What it is
"New natural cosmetics" that are kind to people, animals, and the earth, and that delight your skin. RIMMEL, a global cosmetics brand from London, has released "KIND&FREE," a new line of clean beauty cosmetics formulated with natural ingredients and 100% vegan! Developed based on our policy of "respecting the diversity and individuality of beauty, and loving yourself just the way you are," we offer a wide range of products at affordable prices to provide new options.
Ingredients
Water, Dicaprylyl Ether, Dicaprylyl Carbonate, Glycerin, Trimethylsiloxysilicate, Sodium Chloride, Silica, Hydrogenated Polyglyceryl-3/Lauryl Trilinoleate, Stearalkonium Bentonite, Cetyl PEG/PPG-10/1 Dimethicone, Mica, Propylene Carbonate, Tocopherol, Panthenol, Triethoxycaprylylsilane, Sodium Benzoate, Chlorphenesin, Aloe Barbadensis Leaf Juice, Methicone, Pantolactone, Pentaerythrityl Tetra-Di-t-Butyl Hydroxyhydrocinnamate. [+/-] Aluminum Starch Octenylsuccinate, Titanium Dioxide, Iron Oxides
How to use
Use the tip to apply directly under the eyes or to areas of concern. Then, pat the product into your skin to blend it in.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
It's perfect for thin, dry skin, dark circles under the eyes, and as a highlighter. Pair this concealer with a foundation with some coverage, like Elegance, to achieve a smooth, egg-like complexion. Its high moisturizing power leaves you feeling fresh even after application, yet provides firm coverage and feels light on the skin. It tends to break down easily when you sweat in the summer, but in the winter, it maintains its coverage, which is great.
I have Fair in 010. It's a fairly light shade, so I often use a standard foundation, and I often use this concealer as a highlighter. When I apply it to the bridge of my nose, it not only brightens the skin, but since it's a concealer, it also blurs pores. It has a soft texture and is thin, so it doesn't smudge easily and is also good for dark circles under the eyes. However, it's not suitable for thoroughly covering severe dark circles, redness, or pores. Since it's marketed as a concealer, I think the coverage is a little too low.
I love it. I've been using it every day for about five years just to hide my dark circles, and they've finally disappeared recently.
I bought this after seeing Hiro recommend it. It's easy to use, but I think it doesn't have much coverage. It doesn't apply too thickly, so I usually use this, and when I want more coverage, I use RMK's concealer.
I bought this to correct the white color of my bareMinerals liquid foundation because I chose the wrong one (^^;; I've never used concealer before, so I'm not sure how it works as a concealer, but it works well for the color adjustment I was aiming for.◎ It spreads easily and doesn't feel heavy even when mixed with foundation, and the finish is natural.◎