Up until now, applying concealer around the under-eye bags would cause irritation due to excessive oil, but this one doesn't irritate my skin at all...! (Joy) The soft tip applies color with just a stroke, so it's great to use without worrying about pigmentation. It doesn't break down over time, but rather fades, so you don't have to worry about your makeup coming off. It makes your under-eye bags look like you already have them, so I think it's perfect for natural makeup.