IPSA
IPSA Liquid Foundation e (201)
IPSA Liquid Foundation e (201)
@cosme rating: 5.4/7.0
A liquid foundation with the comfort and coverage of a serum
✓ 100% authentic
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Tracked delivery via Japan Post
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What it is
This liquid foundation blends seamlessly with your skin, like a fresh, moisturizing serum, for a "beyond bare skin" feel. It effectively covers pores and uneven skin tone that hinder skin's translucency by creating a path for light to pass through. Its water-filled texture technology provides a fresh, moisturizing feel, leaving a smooth, translucent finish that lasts for hours. SPF25 PA++ Non-comedogenic and allergy tested. *This does not mean that all people will not develop acne or allergies. Contains acetylated hyaluronic acid (moisturizing ingredient) and protects the skin with its blue light blocking effect (blue light blocking ingredient).
Ingredients
How to use
Shake the container well, then pump the dispenser twice (approximately 0.3mL) onto your fingertips or a separately sold sponge (for liquid foundation) and spread it over your entire face. If you use too little, you will not get sufficient UV protection. We recommend using it in combination with a makeup base that also has UV protection.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
A small amount lasted me a year. It doesn't have much coverage, so I recommend it if you like a bare skin look. It's also gentle on the skin. It doesn't give off as much shine as I expected, and it dries out easily, so it might be a bit tough to use in the middle of winter...
A small amount lasted me a year. It doesn't have much coverage, so I recommend it if you like a bare skin look. It's also gentle on the skin. It doesn't give off as much shine as I expected, and it dries out easily, so it might be a bit tough to use in the middle of winter...
Using the dedicated puff for IPSA liquid foundation makes it a much better product. I'd always used a brush from other companies to apply foundation, but brush marks would remain on my skin and after a few hours, I'd experience noticeable pore blemishes from my cheeks to my nose, which was a daily problem. After reading reviews and purchasing the dedicated puff, all of my problems were solved. When I apply foundation to the puff, it seems to be absorbed immediately, but when I glide it over my skin, it applies beautifully. I use it in conjunction with IPSA sunscreen, color primer, and loose powder, and it has made pores less noticeable and evened out uneven skin tone. Even after a day, there's no pore blemishes and touch-ups are sufficient, as long as I lightly control the oil. I recommend purchasing the puff as a set.
I wanted a lighter liquid, so I bought this. Based on reviews about dry skin, I used the moisturizing primer, Crepo, and it was the dry winter season, but it still dried out my skin. It applied smoothly, and I only needed one pump. It provided some coverage, but I think I might need a bit of concealer for areas with more redness. I think the dryness is seasonal, so I'll give it a try. It's smooth and easy to apply, and I'll see if I can wait until the dry season is over or switch to moisturizing-focused skincare.
I love this product and have used more than three. I previously purchased another product and had it touched up at the store, but I didn't buy it at the time. However, I liked how it made my skin look beautiful all day, so I bought it later. I love that it doesn't feel thick and makes my bare skin look beautiful, and I've been getting more compliments from friends about how beautiful my skin looks. I'm a cool-toned winter type, and the color isn't too yellow, so it's just right. However, it's difficult to apply properly without the dedicated puff, so it's a good idea to purchase the dedicated puff along with the product.