Dior
(Restocking) Dior Rouge Dior Forever Liquid Lipstick (720 Forever Icon)
(Restocking) Dior Rouge Dior Forever Liquid Lipstick (720 Forever Icon)
@cosme rating: 5.5/7.0
New colors have been released for the highly pigmented, highly adhesive, and lightweight mask-proof liquid lipstick.
✓ 100% authentic
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Tracked delivery via Japan Post
Couldn't load pickup availability

What it is
Dior's first liquid lipstick that is "mask-proof" and provides a vivid color with strong adhesion, Rouge Dior Forever Liquid. The formula provides a light, airy matte texture and beautiful color, and is less likely to penetrate into lip wrinkles or transfer to masks. At the same time, the ultra-fine formula also provides a long-wearing finish. The transfer-proof shade wraps your lips in an invisible film, providing unprecedented vivid color for 12 hours. *. without compromising comfort. After application, leave it for a while to allow it to adhere firmly to your lips. *For detailed HOW TO, please see "How to use" below. *. Data has been obtained. According to our research. Results may vary from person to person.
Ingredients
How to use
1. Line your lips with Dior Contour. 2. Apply Rouge Dior Forever Liquid. 3. Leave on for a few moments, then check that it adheres to your lips. For a more beautiful lip finish, moisturize and smooth your lips with Rouge Dior Balm before going to bed at night.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
I liked the other colors so I bought more. 200 is a nude brown and very easy to use. I thought 720 might have a slightly reddish undertone, but when I applied it, it surprisingly blended with my skin and I thought it would be perfect for fall and winter! It's a solid matte finish so preferences may vary, but for me, who likes a tight application for a cool look, it was perfect. The wand itself is short, making it easy to apply.
I keep buying No. 100 over and over again. I also like No. 558, but No. 100 is my favorite. (lol) I also bought the gloss version, but I always come back to this lipstick.
It's cute
I've bought this so many times I can't even count! The price has gone up and it's a little pricey, but the color doesn't fade so I'll keep using it!
It's not moisturizing but it's not drying either