• Dior Rouge Dior Forever Liquid Lipstick (720 Forever Icon)
  • Dior Rouge Dior Forever Liquid Lipstick (720 Forever Icon)
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Dior

Dior Rouge Dior Forever Liquid Lipstick (720 Forever Icon)

Dior Rouge Dior Forever Liquid Lipstick (720 Forever Icon)

Rated  5.5 out of 7.0 by Japan's largest beauty community.

New colors have been released for the highly pigmented, highly adhesive, and lightweight mask-proof liquid lipstick.

✓ 100% authentic. Direct from brand or official stores only

✓ Ships from Japan in 3-5 days

✓ Duties prepaid for US orders

 ✓ Track your order via your national carrier (USPS / Royal Mail)

$83.00 USD
$83.00 USD
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Shipping calculated at checkout.
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What it is

Dior's first liquid lipstick that is "mask-proof" and provides a vivid color with strong adhesion, Rouge Dior Forever Liquid. The formula provides a light, airy matte texture and beautiful color, and is less likely to penetrate into lip wrinkles or transfer to masks. At the same time, the ultra-fine formula also provides a long-wearing finish. The transfer-proof shade wraps your lips in an invisible film, providing unprecedented vivid color for 12 hours. *. without compromising comfort. After application, leave it for a while to allow it to adhere firmly to your lips. *For detailed HOW TO, please see "How to use" below. *. Data has been obtained. According to our research. Results may vary from person to person.

Ingredients

How to use

1. Line your lips with Dior Contour. 2. Apply Rouge Dior Forever Liquid. 3. Leave on for a few moments, then check that it adheres to your lips. For a more beautiful lip finish, moisturize and smooth your lips with Rouge Dior Balm before going to bed at night.

We ship internationally from Japan!

Frequently Asked Questions

Are the products you sell authentic?

Authenticity is 100% guaranteed. We source directly from the brand, or from official stores within Japan. 

All products are fresh off the shelves and never outdated.

What are your shipping rates?

On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.

Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.

How long does delivery take?

These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.

  • United States: 12 to 15 business days
  • Canada, United Kingdom, France, Germany: 9 to 12 business days
  • Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
  • China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
  • Rest of the world: 11 to 18 business days

Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.

Do you offer express shipping?

Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.

Will I pay customs or import fees?

US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.

Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.

We're working on rolling out prepaid duties for more countries soon.

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