Heroine Make
Heroine Make Curl Keep Mascara Base (50)
Heroine Make Curl Keep Mascara Base (50)
Rated 5.2 out of 7.0 by Japan's largest beauty community.
Powerful curl retention all day long! Reach the heavens! Mascara base
✓ 100% authentic. Direct from brand or official stores only
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Track your order via your national carrier (USPS / Royal Mail)
Couldn't load pickup availability
What it is
With just one application before mascara, your lashes that tend to droop will stay curled all day long! A mascara base that curls, lengthens and adds volume. Hidden purple for a sexy nuance.
Ingredients
Isododecane, Cyclopentasiloxane, Trimethylsiloxysilicate, Microcrystalline Wax, Ceresin, Disteardimonium Hectorite, Paraffin, Talc, Dextrin Palmitate/Ethylhexanoate, PEG-20 Sorbitan Isostearate, Hydrogenated Polyisobutene, Propylene Carbonate, Argania Spinosa Kernel Oil, Rosa Canina Fruit Oil, Camellia Japonica Seed Oil, Royal Jelly Extract, Nylon-66, Water, Squalane, Tocopherol, Ascorbyl Dipalmitate, Manganese Violet, Mica, Ultramarines, Iron Oxides, Calcium Aluminum Borosilicate, Titanium Dioxide, Synthetic Fluorphlogopite, Tin Oxide, Silica
How to use
Use before applying mascara. Apply from root to tip, lifting the inside of the curve. Then, once the base has dried, apply your mascara on top. To remove, thoroughly soak the mascara in warm water and soften it before using a face wash or cleanser. Then, wash with your face wash. If you have applied waterproof mascara on top, use an oil-based cleanser.
We ship internationally from Japan!
Frequently Asked Questions
Are the products you sell authentic?
Authenticity is 100% guaranteed. We source directly from the brand, or from official stores within Japan.
All products are fresh off the shelves and never outdated.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
I find it very useful because it keeps the curl well. I think it lasts quite a long time. I like the blue-gray because it gives a gentler, more natural impression than regular black mascara. When I apply it to my lower lashes, it sometimes stings my eyes, but that doesn't happen on my upper lashes, so I can use it comfortably.
I use it as a base before applying black mascara. If you use a white base mascara, any areas left unapplied stand out as white, but the violet base blends well with the skin and doesn't stand out, so I think it's easy to use.
"No. 50 Fleur Violet" Not only does it hold the curl well, but the color is simply great! It's a beautiful purple, of course, but this purple has a pinkish tint, so it won't stand out even if it drips onto the lower eyelid. It's a product that's easy for beginners to use. "Blue Gray" "A blue-gray color that doesn't leave a white residue." This is a mascara base that gives a very delicate finish. The base color blends well with blue-toned skin, so it's a basic item for natural makeup, especially for those with blue undertones.
I use this as a mascara rather than a base. It goes on perfectly and doesn't crease. It's just the right amount of dark, but the lavender color gives it a light look.
It has excellent curl retention! I use the blue-gray as my mascara. It's a mascara base, but it doesn't look out of place when used alone. It gives a slightly looser finish than black mascara. The brush shape is also good and makes it easy to apply. When applying, it doesn't get on your eyelids or around the eyes at all, so the brush is easy to apply and not too big, which is just right. This is my second bottle, and I'll continue to buy it because it's good value for money, easy to use, and I like the color.