I'm a repeat purchaser from Suzykirei. I first bought this when a beauty advisor recommended it to me when I was buying an eyebrow pencil in-store. The color is a little lighter, 01 Blonde. It's a very pale beige, and it gives my eyebrows a neutral color. I prefer a natural finish, so this product was perfect. It doesn't make my eyebrows stand out too much, but still gives them a neat, tidy look. The color isn't very strong, so those who want to emphasize their brows may find it lacking.