media
Media UV Protect Base R SPF32, 30g
Media UV Protect Base R SPF32, 30g
@cosme rating: 4.9/7.0
A foundation that gives your skin a bright, flattering finish while blocking UV rays.
✓ 100% authentic
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Tracked delivery via Japan Post
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What it is
Naturally covers dark spots and freckles. A foundation that brightens the skin while blocking UV rays. Naturally covers dark spots and freckles while brightening the skin tone.
Ingredients
Water, cyclopentasiloxane, mineral oil, titanium dioxide, DPG, ethylhexyl methoxycinnamate, maltitol, sorbitan isostearate, tribehenin, phenylbenzimidazole sulfonic acid, TEA, hydrated silica, aluminum hydroxide, hydrogenated lecithin, mica, agar, water-soluble collagen, methylparaben, phenoxyethanol, sorbic acid, talc, zinc oxide, iron oxide
How to use
Before applying foundation, take an appropriate amount and apply it to the cheeks and forehead, which are the largest areas, and blend it evenly, spreading it from the center outwards.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
I found a mini size exclusive to FamilyMart, bought it to try, and loved it. It evens out dry skin in the anti-aging care generation, with noticeable imperfections like blemishes and freckles, and leaves it feeling moisturized and smooth. It has SPF 32, so a quick application on busy mornings for housewives and finishing with powder is enough for a quick trip to the local grocery store. Even when I layered foundation on top when going out, the moisturizing effect continued. Media is readily available at drugstores, supermarkets, and some convenience stores, and its reasonable price makes it easy to buy again and again, which is very helpful in these times of rising prices.
I bought the 10g mini size, which is only available at convenience stores, because it was cheap and easy to try. It says, "UV protection & covers blemishes, freckles, and pores for a one-tone brighter look." It's a pale beige, spreads easily, doesn't leave a white cast, gives a radiant glow, and definitely tones up my skin. Since it also blocks UV rays, I thought this alone would be enough for short outings wearing a mask. However, the coverage isn't enough to completely cover my blemishes. However, it does cover dullness and pores to a decent extent. I like how it spreads easily and tones up my skin, so even though I'm almost out, I'm not sure whether to repurchase.
I don't like to use foundation, so I finish with a primer and concealer. This primer has a similar color to foundation. It's incredibly moisturizing! It evens out the skin like a thin film! The primer's sheen makes my skin look beautiful, so I've been getting a lot of compliments! As expected from the media, you've found a great product!
I knew the Media primer was good, but I hadn't picked it up because I'd seen it handled carelessly at mass retailers (with a large quantity placed in the corner). Then, I recently noticed a mini size being sold at a convenience store and decided it looked easy to use, so I bought it. Here's my experience. Coverage: Good. It's not as good as a BB cream, but it does tone up my skin. I think this and powder alone are enough even without foundation (even for work). Texture: Heavy. Be careful not to apply too much if you layer foundation. Cleansing is essential. It can feel tiring on the skin after wearing it for a long time. I have combination skin, so it doesn't dry out my skin very much, but it might be a bit harsh on dry skin. I think this is a personal preference. Tone: Light. While the Media primer is also available in green and orange shades, this one is a light beige, so if you're unsure about the color, it's best to try a sample in-store. Would I buy it again?: I think I'll probably buy the mini size again. It's a very convenient size for carrying around, and the convenience of being able to buy it at a convenience store is also great. In terms of cost performance, it's not better than other high-cost performance brands (there are products with better cost performance), but I think the convenience of being able to buy it at a convenience store is the best thing about it.
[Texture] Moist and smooth. Perfect for winter. [Scent] Fragrance-free. [Experience (Overall & Personal Opinion)] I bought this "just in case" while traveling, and it was even better than I expected. It evened out the skin's surface and slightly toned it up. The right amount of coverage is excellent. It was so good that it was hard to find a reason to buy it at a department store. It creates the impression of "beautiful skin." If you're blemish-free, this might be all you need. And best of all, it's a bargain. It's so good, yet so affordable... Why hasn't it been a big hit until now? [Disadvantages] SPF50+ is more reliable. The coverage is more "natural," so I think it should be used as a "primer" (i.e., under foundation or concealer). Don't get me wrong. [Product Overview] SPF32/PA++/30g/Fragrance-free/1 color/Price: ¥825 (tax included).