Eye Puchi
Aipuchi Mascara for Monolid and Inner Double Eyelid (Brown Black)
Aipuchi Mascara for Monolid and Inner Double Eyelid (Brown Black)
Rated 5.1 out of 7.0 by Japan’s largest beauty community
It doesn't get buried under your eyelids and keeps your curl in place. It doesn't smudge all day.
✓ 100% AUTHENTIC, SHIPS FROM JAPAN
✓ DUTIES & TAXES INCLUDED FOR US ORDERS
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What it is
Because the eyelid covers the lashes of single-lidded and deep-set lids, the curl is easily pushed down, and the mascara tends to rub off and smudge. This mascara, developed by Eyetap®, has been designed with single-lidded and deep-set lids in mind! It keeps your lashes curled and prevents smudging all day long.*1 1. Unique mascara formula ◆ Protects the curl created with a curler [Instant Locking Ingredient]. Firmly locks in the curl the moment you apply [Shape Memory Polymer]. Long-lasting hold even when pressed down by the eyelid. Contains moisturizing ingredients to prevent smudging.*1 Waterproof, resistant to sweat and tears. Oil-proof, resistant to sebum and oil. Smudge-proof, resistant to rubbing.*1 Individual results may vary. 2. Unique brush ◆ [Naginata-shaped] Slim brush penetrates deep into the roots of the lashes hidden by the eyelid, allowing you to apply mascara from the inner corner of the eye to the outer corner without leaving any residue. Color: Dark brown, softer than black.
Ingredients
Hydrogenated polyisobutene, trimethylsiloxysilicate, microcrystalline wax, polyethylene, rice bran wax, polymethylsilsesquioxane, dextrin palmitate, disteardimonium hectorite, nylon-66, propylene carbonate, hydrolyzed silk, aloe vera leaf extract, jojoba oil, squalane, butylene glycol, acrylates/stearyl acrylate/dimethicone methacrylate copolymer, water, silica, phenoxyethanol, titanium dioxide, mica, iron oxides
How to use
Use after curling your eyelashes with an eyelash curler. Applying a layer of product to the center will make your eyes look even bigger. The angled naginata-shaped brush allows you to apply product starting from the base of your lashes. Pressing the brush against the base of your lashes for a few seconds will help keep the curl stronger. Use the tip of the brush to lift your lashes as you apply to the inner and outer corners of your eyes.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.