I bought it because it was a pink color suitable for cool-toned summer skin tones. The included puff applies a thin layer, so when I want a stronger application, I use a brush. The color is so beautiful. I apply it in the morning and it's almost gone by the evening. But I think pressed powders are easier to use than powders. This container can't be removed, so I can't just use this color... If it was removable, I think it would be fun to use a single color, so I wish they would release a removable version.