AYAKA
Ayaka Whitening Essence N, 30ml
Ayaka Whitening Essence N, 30ml
@cosme rating: 5.0/7.0
Double whitening* for dazzlingly clear skin.
✓ 100% authentic
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Tracked delivery via Japan Post
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What it is
A medicated whitening* serum that gives you bright, radiant transparency and plump, bouncy firmness. It melts into your skin, and the two whitening and moisturizing ingredients penetrate deep into the stratum corneum. *Whitening means suppressing the production of melanin and preventing age spots and freckles caused by sunburn.
Ingredients
How to use
When using for the first time, press the pump several times until the contents come out. After applying lotion, take an appropriate amount (1-2 pumps) in your hand and gently spread it over your entire face. Then, wrap your face with your palms to thoroughly blend it in. When the window on the side of the bottle turns white, it is almost time to use it.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
It's a clear gel serum with double whitening properties, containing arbutin and a stable vitamin C derivative. It's color-free, alcohol-free, and fragrance-free, but it's non-irritating. It leaves my skin feeling soft and supple after applying lotion. It's gentle, in a good way. While it may not be satisfying, using whitening ingredients is important because it helps prevent dark spots from forming when exposed to UV rays. While it won't lighten existing dark spots, the price is reasonable, so I think I can continue using it for a long time. It's fun to chat with the Chifure staff and shop, and I'm grateful for the many samples I received!
It's a clear gel-type serum. One pump is enough and it spreads easily, so it's not bad to use. It's also reasonably priced, so I think it's a serum that you can use on a regular basis.
The texture is a little firm. It's a whitening serum that you apply by spreading one or two pumps, and I tried one bottle because it was reasonably priced. I didn't notice much effect. Maybe it brightened my dull skin in the morning a little? However, since it's a Chifure product, it's gentle. It might be good for young people looking to try whitening for the first time. For someone in their 40s, it wasn't enough.
I bought this at my grandmother's request. It's effective and good value for money, and she said she'd like to continue buying it.