MIO
Mio Even Better Bright Serum Foundation 20 (61 Ivory)
Mio Even Better Bright Serum Foundation 20 (61 Ivory)
@cosme rating: 5.4/7.0
A first for Clinique born from dermatology.
✓ 100% authentic
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Tracked delivery via Japan Post
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What it is
A new brightening foundation born from a serum. Formulated with the same brightening ingredient "UP302*1" as in the "Even Better Bright Serum Foundation" serum, along with three vitamin C derivatives*2, it delivers lasting brightness and translucency with its superior brightening properties*3. It maintains its freshly applied beauty for 24 hours*4. It covers blemishes and dullness and prevents pore blemishes. Achieve enviable, bright, even-toned skin, as if a skin-beautifying filter has been integrated into the skin. *1 Dimethoxytryl propyl resorcinol: Skin conditioning ingredient *2 Ascorbyl glucoside, magnesium ascorbyl phosphate, ascorbyl tetrahexyldecanoate: Product antioxidants *3 Moisturizes to create a brighter, translucent look *4 Data on makeup wear (color fading, smudging, and pore blemishes) has been collected. *Prices shown are suggested retail prices. *Images are for illustrative purposes only. The color you will receive will be the second image.
Ingredients
How to use
Using your fingers or a foundation brush, apply a small amount from the center of your face outwards. Blend well along the edges and apply more as needed to adjust coverage.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
A reliable foundation. It doesn't smudge easily in the summer, and it's waterproof, so it's sweat-resistant. You can use it in the winter as well without it drying out. Blending it with a wet sponge creates a semi-matte finish, while blending it with a dry sponge creates a very matte finish. I change it to suit my style of the day. It doesn't feel thick, and the coverage is high, so I only need half a pump for each application. It's great value for money. I don't have to worry about shine for about 6 hours.
I've been using it for years now. It doesn't dry out my skin and it tones it up, so it's great.
I wonder how many bottles I've had so far. Before buying this, I tried other liquid foundations, but they didn't suit me, so I switched to this one as usual. This is great for my skin. It stays in place all day, spreads well, and has good coverage. I can apply it over dark spots, and it's fine. My skin looks beautiful when I use this.
It has great coverage!
Previously, I used to buy products from drug stores, but there weren't many colors that suited me, so I did some research and went to Clinique, which I also use for skin care, and heard that this foundation contains serum and lasts really well, so I bought it! This foundation spreads really well, so half a pump is enough. I apply more to areas I want to cover like a concealer. It's very moisturizing, so I don't feel the dryness that is common with foundations, so I recommend it for people with dry skin!