MIO
Mio Even Better Bright Serum Foundation 20 (62 Rose Beige)
Mio Even Better Bright Serum Foundation 20 (62 Rose Beige)
@cosme rating: 5.4/7.0
For you to achieve the ideal finish of beautiful, white skin without blemishes or uneven skin tone.
✓ 100% authentic
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Tracked delivery via Japan Post
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What it is
A brightening foundation born from a serum. It contains the same brightening ingredient "UP302*1" as in the "Even Better Bright Serum Foundation" serum, along with three vitamin C derivatives*2. Its superior brightening action*3 provides lasting brightness and clarity. It maintains fresh-applied beauty for 24 hours*4. It covers blemishes and dullness and prevents pores from becoming clogged. Achieve the enviable bright, even-toned complexion, as if a beauty filter were integrated with your skin. Waterproof formula that is resistant to sweat, tears, and humidity. SPF20/PA+++. Available in 6 shades, 30mL. ¥6,050 each (¥5,500 before tax). *1 Dimethoxytryl propyl resorcinol: Skin conditioning ingredient. *2 Ascorbyl glucoside, magnesium ascorbyl phosphate, ascorbyl tetrahexyldecanoate: Product antioxidants. *3 Moisturizing to create brightness and transparency. *4 Data on makeup wear (color fading, smudging, and pore smudging) has been collected. *Images are for illustrative purposes only. The color you will receive will be the second image.
Ingredients
How to use
Using your fingers or a foundation brush, apply a small amount from the center of your face outwards. Blend well along the edges and apply more as needed to adjust coverage.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
This is my first time buying liquid foundation, and I sweat a lot, but I don't think it has come off too badly. I've tried applying it with my hands and tapping it in with a sponge, and using a foundation brush, but there's not much difference in the finish. When I apply it with my hands and wipe it off with a wet tissue, it gets completely dirty. I don't know what the correct way to apply it is.
It matches the color of my neck and has good coverage, yet gives a natural finish that suits my age.
It has such great coverage that it's difficult to use on its own, so I mix it with my primer...or with my lotion, or use it as a concealer.
I received a sample when I purchased the mascara ^ ^ It comes in four colors: ivory, rose beige, fresh beige, and cream beige. Each is only 0.05g, which is small, but it spreads well, so I was able to cover my entire face with just two colors! Lol I think the ivory matches my skin tone, but the cream beige was able to nicely cover the redness around my chin! I think it also depends on the primer and powder, but a little bit got on my mask. If I didn't have to wear a mask, I would 100% buy it again!!
A reliable foundation. It doesn't smudge easily in the summer, and it's waterproof, so it's sweat-resistant. You can use it in the winter as well without it drying out. Blending it with a wet sponge creates a semi-matte finish, while blending it with a dry sponge creates a very matte finish. I change it to suit my style of the day. It doesn't feel thick, and the coverage is high, so I only need half a pump for each application. It's great value for money. I don't have to worry about shine for about 6 hours.