MIO
Mio Even Better Bright Serum Foundation 20 (66 True Beige)
Mio Even Better Bright Serum Foundation 20 (66 True Beige)
@cosme rating: 5.4/7.0
A first for Clinique born from dermatology.
✓ 100% authentic
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Tracked delivery via Japan Post
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What it is
A new brightening foundation born from a serum. It contains the same brightening ingredient "UP302*1" as in the "Even Better Bright Serum Foundation" serum, along with three vitamin C derivatives*2. Its superior brightening action*3 provides lasting brightness and clarity. It maintains fresh-applied beauty for 24 hours*4. It covers blemishes and dullness and prevents pores from becoming clogged. Achieve the enviable bright, even-toned complexion, as if a beauty filter were integrated with your skin. New on Friday, February 19th: Even Better Bright Serum Foundation 20. Waterproof formula resistant to sweat, tears, and humidity. SPF20/PA+++. Available in 6 shades, 30mL, ¥6,050 each (¥5,500 before tax). *1 Dimethoxytryl propyl resorcinol: Skin conditioning ingredient. *2 Ascorbyl glucoside, magnesium ascorbyl phosphate, ascorbyl tetrahexyldecanoate: Product antioxidants. *3 Moisturizing for brightness and translucency. *4 Data on makeup wear (color fading, smudging, and pore blemishes) has been collected. *The displayed price is the suggested retail price. *Images are for illustrative purposes only. The color you will receive will be the second image.
Ingredients
How to use
Using your fingers or a foundation brush, apply a small amount from the center of your face outwards. Blend well along the edges and apply more as needed to adjust coverage.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
I wonder how many bottles I've had so far. Before buying this, I tried other liquid foundations, but they didn't suit me, so I switched to this one as usual. This is great for my skin. It stays in place all day, spreads well, and has good coverage. I can apply it over dark spots, and it's fine. My skin looks beautiful when I use this.
I used to love the powder, but the liquid is good too! The powder was ivory, so I got the same color, and it worked just fine. It's a light color with no redness. I thought it might be too light, but it didn't dull my skin, so that was good. It feels like it sticks to my skin, but it spreads well and applies nicely without any unevenness. It has more coverage than the powder, but it makes my skin look beautiful. All my foundations are Clinique, so it's the best foundation for me, and it goes well with it.
I bought 61 Ivory after checking out the color. One pump seems like a lot. It's thin, so if you apply it in layers only on problem areas, it won't smudge and isn't too heavy, which is great. Even Better Makeup might be better for those who prefer something lighter. Even in the summer, I work in an air-conditioned room, so this doesn't dry out my skin, so it's just right for me.
A reliable foundation. It doesn't smudge easily in the summer, and it's waterproof, so it's sweat-resistant. You can use it in the winter as well without it drying out. Blending it with a wet sponge creates a semi-matte finish, while blending it with a dry sponge creates a very matte finish. I change it to suit my style of the day. It doesn't feel thick, and the coverage is high, so I only need half a pump for each application. It's great value for money. I don't have to worry about shine for about 6 hours.
It has such great coverage that it's difficult to use on its own, so I mix it with my primer...or with my lotion, or use it as a concealer.