DEW
DEW Brightening UV Day Essence SPF50, 40g
DEW Brightening UV Day Essence SPF50, 40g
@cosme rating: 5.2/7.0
Protects skin from strong UV rays and leaves it moisturized, bright, and firm.
✓ 100% authentic
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Tracked delivery via Japan Post
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What it is
A brightening UV serum that protects the skin from strong UV rays and leads to moisturized, bright, firm skin. When the dense viscosity touches the skin, it changes to a fresh, moisturizing texture and adheres to the skin. The brightening idea of moisturizing skin that looks dull due to dryness makes the entire skin bright and translucent. Suppresses melanin production and prevents age spots and freckles. Moisturizes the entire skin with transparency and brightness. A brightening UV serum that protects the skin from strong UV rays and leads to moisturized, bright, firm skin. Can also be used as a makeup base. Refreshing and relaxing green floral scent Does not stick to masks, towels, etc. Friction proof: Resists everyday rubbing and friction, focusing on the fact that sunscreens fall off when rubbed against bags, clothes, towels, etc. Super waterproof: Exceptionally resistant to sweat and water. confirmed by 80-minute water resistance test. SPF is an index that indicates the effectiveness of protecting the skin from UVB rays, and PA is a classification that indicates the effectiveness of protecting the skin from UVA rays. SPF and PA indications are based on international standards and are measured by applying 2 mg per square centimeter. Please consider this as a guide when selecting products.
Ingredients
Chamomilla ET*, Stearyl Glycyrrhetinate*, Water, Ethanol, Zn Oxide, Octyl Para-Methoxycinnamate, Low-Temperature Baked Zn Oxide, Concentrated Glycerin, DPG, Isononyl Isononanoate, Diisopropyl Sebacate, Sodium Acrylate/Sodium Acryloyldimethyltaurate Copolymer/Isohexadecane/Polysorbate 80, Dimethicone, Butylene Glycol, Tris-Ethylhexyloxycarbonyl Anilinotriazine, 2,4-Bis-[{4-(2-Ethylhexyloxy)-2-hydroxy}-phenyl]-6-(4-Methoxy) Diphenyl)-1,3,5-triazine, 2-[4-(diethylamino)-2-hydroxybenzoyl]benzoic acid hexyl ester, silicone-coated zinc oxide (S), seaweed extract-1, squalane, clove extract, low-viscosity methylhydrogenpolysiloxane, methylhydrogenpolysiloxane, xanthan gum, chitosamine acetate, N-methyl-L-serine, sorbitan oleate, edetate, elderberry extract, dehydrodigreosol, sodium hyaluronate-2, dimethylsilanol-hyaluronic acid condensate, fragrance. * indicates "active ingredient." If no indication is given, it indicates "other ingredients."
How to use
In the morning, after toning your skin with lotion and emulsion, take an appropriate amount (approximately 1.2 cm in diameter) and spread it evenly over your entire skin, making sure no areas are missed. If you use too little, the UV protection effect will be less pronounced. To maintain its effectiveness, reapply frequently (especially after wiping your skin vigorously with a towel, etc.). It can be removed with regular facial cleanser. If you use it as a makeup base and apply foundation, use your regular makeup cleanser.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
I was attracted to the Reflectionproof feature and bought it (as I often go out wearing a mask). It has a soft cream texture that spreads easily and blends well onto the skin. It has a subtle scent and evens out the skin tones slightly. I apply foundation or BB cream over it for a subtle tone-up, and I think it lasts well. It also has a high UV index, so I think it provides excellent sun protection. There are no negative aspects to it, but there's nothing that would make me want to buy it again, and the price is reasonable, so I'll compare it with other brands' products next time.
I was pondering whether to buy Elixir Day Care Revolution Brightening + ba, but someone recommended this Kanebo product, which is in the same price range as Elixir, saying, "If you like Kanebo Veil of Day, how about this one?" So I bought it. (I didn't know DEW's UV Day Essence had a brightening version.) For my skin type, it's slightly less moisturizing than Veil of Day, but other than that, I think this one would be fine. It's comfortable to use and leaves my skin feeling smooth without any sticky feeling. Since I work and need to wear a mask, I also appreciate the friction-proof and super waterproof properties. Compared to Elixir, preferences for scent and brightening effects may affect your ability to continue using it, but if you like Kanebo products and it's in the same price range, I think it's worth trying.
I think I like it better than Elixir! It moisturizes and whitens. I like the texture and scent. The container is cute too!
The texture is just great! I'll definitely be buying it again. I bought it after YouTuber Nelson recommended it. It may not be enough for those looking for a toning effect, but I like that it doesn't tone up too much.
My skin tends to break out easily even with foundation, but this doesn't cause any breakouts at all! It's moisturizing and doesn't interfere with the foundation, so it applies beautifully. It's gentle on sensitive skin, so I'll definitely be buying it again!