MiMC
MiMC Mineral Color Powder (20 Sand Beige)
MiMC Mineral Color Powder (20 Sand Beige)
@cosme rating: 4.3/7.0
Shadows with the natural color of natural minerals and the sparkle of jewelry
✓ 100% authentic
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Tracked delivery via Japan Post
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What it is
Natural color and shine achieved with 100% natural minerals. Colors with a strong, sparkling pearly feel. POINT 1: 100% pure mineral eyeshadow, just like natural jewelry. Eyeshadow made from pure minerals obtained from natural minerals has natural color and shine in the powder itself, and the color is the same as that of natural minerals. MiMC is committed to color expression using natural minerals and mineral ingredients, not artificial pigments made from petroleum compounds. POINT 2: A wide variety of colors, textures, and shine. From vivid colors that you wouldn't think were made from natural ingredients to nuanced colors that allow for delicate expression, an almost infinite variety has been achieved. There are a wide variety of textures, from matte types to sheer types with a natural luster, pearly types, and glittery types. Since it is not added later, it is a color that shines from within, just like jewelry. POINT 3: A range of colors that make Japanese women look beautiful. Makeup artists who are well acquainted with the skin color and facial shapes of Japanese women exquisitely blend the color powders of natural minerals. Not only can you enjoy your own original eye makeup by combining multiple colors, but you can also easily create gradations with single colors, making this eyeshadow perfect for both beginners and advanced makeup artists. POINT 4 The mineral color powder has fine particles that last and are resistant to smudging, and blends well with the skin and spreads easily, so it won't smudge over time. The mineral ingredients gently block UV rays without putting a strain on the thin and sensitive skin around the eyes.
Ingredients
Mica, iron oxide, titanium oxide
How to use
Take some powder on your middle or ring finger and blend it onto your eyelids with a left-right stroke. Alternatively, apply the powder directly from the stick to your eyelids and gently blend it with your finger. Tap the powder down to set it in before use.
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
I'm worried about powder flying off every time I open it. I wish the container was different... The color is very pretty and nice.
It's a pretty small container, half the size of the Rimmel Wonderlust eyeshadow stick I bought at the same time. Unlike mascara, there's no inner cap to scrape off, so the powder tends to scatter. It's a fine pearl-like, gold-ish container, so it's easy to use with green.
I feel like I can use this product with peace of mind. That's why I keep buying it... If I apply a base from this brand before applying this, it will stick better. The color is beautiful and comes out just as it appears. I used to love the dark beige, but that disappeared and I've settled on this one. It really improves my complexion, so it's perfect for tired skin.
I started getting rashes from eyeshadow, so I finally found this as a last resort. It's a mineral eyeshadow, but it still has a nice sparkle, and I love it. Just be careful, as the powder tends to spill.
I think I've found some really cute cosmetics. It's been a while since I found them, but I still don't seem to get tired of them.