MiMC
MiMC Mineral Liquid Rouge (01 Allure Beige)
MiMC Mineral Liquid Rouge (01 Allure Beige)
Rated 6.0 out of 7.0 by Japan's largest beauty community.
A liquid lipstick with a light texture that moisturizes your lips the more you use it.
✓ 100% authentic. Direct from brand or official stores only
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Track your order via your national carrier (USPS / Royal Mail)
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What it is
The new "Liquid Rouge" combines the glossiness of gloss with the color of lipstick. Peach beige accentuates the transparency of your skin and adds softness to your expression. POINT 1: A sophisticated liquid lipstick for independent adult women who know how to make the most of their "inner individuality". A liquid lipstick with a new texture that spreads smoothly and colors like a tint. The oil-based lipstick, made by mixing serum ingredients and minerals, adheres surprisingly well to the lips. It doesn't stick, so it gives a natural finish that makes your bare lips look beautiful. It brings out your beautiful expression while making the most of each person's unique "natural lips". POINT 2: Experience the comfort of "more moisture the more you use it" with the power of manuka honey and six types of plant serum. The moist and smooth texture is due to serum ingredients that utilize the power of nature, such as manuka honey, jojoba oil, cranberry oil, and mango butter. Not only does it have a glossy finish, but it also becomes more moisturizing the more you use it. We aimed to achieve both. POINT 3Natural, but without compromising on the finish, exquisite colors are reproduced under the supervision of a makeup artist Under the supervision of makeup artist MICHIRU, who is active at the forefront of fashion in fashion shows and advertisements, we propose colors that capture the latest trends and make the lips of Japanese women look beautiful. Because lip makeup changes its expression with subtle differences in nuance, we paid particular attention to the color, texture, and ingredients. Honey - moisturizing ingredient Jojoba seed oil, cranberry seed oil, mango seed oil, kiwi seed oil, watermelon seed oil, orange oil. all moisturizing ingredients.
Ingredients
Castor oil, (oleic/linoleic/linolenic) polyglycerides, candelilla wax extract, jojoba seed oil, honey, cranberry seed oil, mango seed oil, kiwi seed oil, watermelon seed oil, orange oil, tocopherol, mica, titanium dioxide, iron oxide, ultramarines, manganese violet, aluminum hydroxide, carmine
How to use
Use the tip attached to the cap to apply from the center of your lips to the left and right along the contours.
We ship internationally from Japan!
Frequently Asked Questions
Are the products you sell authentic?
Authenticity is 100% guaranteed. We source directly from the brand, or from official stores within Japan.
All products are fresh off the shelves and never outdated.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
It's also great for people who tend to get peeling from lipstick, as it can be used safely. You can use it on its own, but I like to apply a crayon lipstick first and then apply it on top to blend it in. It does feel a little sticky, but if you lightly wipe it off with a tissue, it's not a problem.
The color is a red that can be worn even by people in their 40s. I feel like deep reds make me look even older, so... I guess the sticky feeling that organic lipsticks have is unavoidable.... I have a feeling I won't be using it much.
I bought this when I was hooked on mimc. I like brown lipsticks because they tighten up an outfit. I'm a summer type, and I don't like brown! Orange! But the reddish color is beautiful, so I could tolerate it if I applied a thin layer and it blended in. The container is a cute, round glass bottle about 3cm in diameter and 6cm in height. I think lipsticks in this shape were rare when they were released. It has good shine, moisturizing properties, and color payoff. However, the scent and taste are like crayons... I tried it many times, but in the end I hardly ever used it when going out. (lol) It's more of a gloss than a lipstick, so the color doesn't last at all. (lol) There are a lot of great lipsticks out there these days, but this is a fairly expensive cosmetic. It was a good learning experience.
The deep color is so cute. Because it's an oil, the color sometimes bleeds into the wrinkles of the lips, but it's still so cute that I keep buying it again.
No lipstick I tried suited me, so I was looking for a brand that offered a pigmented lipstick. I was able to use this lipstick without any irritation. I always thought lipstick would peel, but that's not the case.