Chifure
Chifure UV Liquid Foundation (13)
Chifure UV Liquid Foundation (13)
@cosme rating: 4.4/7.0
SPF35 Prevents dark spots and freckles caused by sunburn.
✓ 100% authentic
✓ Ships from Japan in 3-5 days
✓ Duties prepaid for US orders
✓ Tracked delivery via Japan Post
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What it is
This liquid foundation is resistant to water, sweat, and sebum, and lasts for a long time. It's light and soft to the touch. Formulated with moisturizing ingredients to maintain skin moisture. It applies evenly and thinly for a natural-looking finish with powerful coverage. SPF35 PA+++ protects skin from UV rays and prevents the appearance of sun-caused blemishes and freckles. Color: 13 Pink (more pinkish) Volume: 30ml [No primer or face powder required] This liquid foundation eliminates the need for a makeup base or face powder. It protects skin from UV rays and prevents sun-caused blemishes and freckles. [Powerful coverage with a natural finish] This lightweight liquid foundation blends seamlessly with your bare skin. It applies evenly and thinly, concealing uneven skin tone and creating a natural finish. [Moisturizing ingredients] It provides a moisturizing finish and prevents dryness. It protects skin's moisture while remaining smooth and non-sticky.・[Waterproof type that lasts] This foundation is resistant to water, sweat, and sebum, keeping your base makeup looking beautiful for hours. ・[UV protection] SPF35 PA+++, fragrance-free, glycerin-free, waterproof type, moisturizing ingredients: hyaluronic acid, trehalose
Ingredients
Coloring Talc (appropriate amount), Titanium oxide (appropriate amount), Iron oxide (appropriate amount), Oil-based emollient Cyclopentasiloxane 15.45%, Dimethicone 15.00%, Triethylhexanoin 1.80%, Beeswax 0.70%, Moisturizing Butylene Glycol 12.00%, Trehalose 0.03%, Sodium Hyaluronate 0.01%, Texture improving ingredient: Nylon-12 2.78%, Sunscreen ingredient: Ethylhexyl methoxycinnamate 1.50%, Surface treatment agent: Aluminum hydroxide (appropriate amount), Stearic acid (appropriate amount), Methicone (appropriate amount), Mineral oil (appropriate amount), Emulsifier: PEG-9 Polydimethylsiloxyethyl Dimethicone 1.00%, Preservative: Methylparaben 0.10%, Product antioxidant: Tocopherol 0.05%, antioxidant BHT (appropriate amount), base water (total amount: 100%)
How to use
This is a two-layer type, so please shake the container up and down well before use. After skin care, take an appropriate amount (approximately 1.5 cm in diameter) in your hand and spread it quickly and gently over your entire face with your fingers. There is no need to use a makeup base or powder to set it. For a more beautiful finish, blend it in with the dedicated sponge (sold separately).
We ship internationally from Japan!
Frequently Asked Questions
Is this authentic?
Yes. We only buy from official retailers and directly from the brands here in Japan. Never resellers, never grey market stock.
We are beauty lovers too, so we know the worry, especially with something you are putting on your face. Authenticity is 100% guaranteed by us.
What are your shipping rates?
On orders under US$75, shipping is a flat US$20 to the United States and US$10 to all other countries.
Orders of US$75 or more ship free, applied automatically at checkout. Your exact shipping cost is shown before you pay.
How long does delivery take?
These estimates are for International Airmail (Tracked) and include 3 to 5 business days of processing in Japan.
- United States: 12 to 15 business days
- Canada, United Kingdom, France, Germany: 9 to 12 business days
- Australia, New Zealand, Denmark, Finland, India, Indonesia, Italy, Netherlands, Spain, Sweden, Switzerland: 10 to 13 business days
- China, Hong Kong, Malaysia, Singapore, South Korea, Taiwan, Thailand, Vietnam: 8 to 10 business days
- Rest of the world: 11 to 18 business days
Actual delivery can be affected by customs clearance, seasonal congestion, or carrier delays in the destination country, all of which are outside our control.
Do you offer express shipping?
Yes. As of 22 July 2026, we offer International Express Mail through Japan Post. The cost is based on order weight and is calculated automatically at checkout.
Will I pay customs or import fees?
US orders: No. As of July 1, 2026, all US orders ship DDP (duties delivered prepaid), meaning we prepay all import duties on our end. Nothing is due at your door.
Orders outside the US: Possibly. Duties and import taxes are set by your local customs authority and are not collected at checkout, so any charges on delivery are your responsibility.
We're working on rolling out prepaid duties for more countries soon.
The makeup lasted very well and the color matched well, so I thought it was good. It's also moisturizing and hydrating. However, it doesn't have much coverage, so it might be good if you want a natural look for everyday use rather than a heavy makeup look. I felt it was a little lacking.
I was looking for a foundation that would moisturize my skin because I'm concerned about wrinkles, so I bought this. It's great because it doesn't cover my skin too much, but rather is a lighter foundation that doesn't come off easily and looks natural, and it can be used during dry seasons too.
I use 32 light ochre. I thought it was an affordable foundation, so I bought it at a nearby drugstore. It has SPF35, so I use it in the following order: after washing my face → skin care → sunscreen → this. I don't need that much coverage because I wear a mask at work and everything except the area around my eyes is covered, but it doesn't feel thick, so I still felt that the spots around my cheekbones were difficult to remove. I didn't have any dryness or roughness while using it, so considering the price, I have no complaints.
I wish I had bought it sooner. It spreads well and is natural, yet it makes the skin look beautiful and is comfortable to wear. I prefer it over cream foundations with high light. It seems that you don't need a base or powder, but I do use powder, so it's up to your preference. The color is pink ochre. I used numbers 33 and 34 before the renewal and the color didn't suit me, but I saw on TV that pink shades are recommended for people in their middle and high school years and when the dullness disappeared, I thought, "I'm not that pale, so pink? But the color was perfect and very good. It's a light foundation, so you can use quite a lot. Especially for people in their middle age and older.
Chifure's liquid is easy to use and try. Sometimes I spread it with my fingertips, but I also spread it easily with a sponge. I like that it doesn't become too thick even when I apply it in layers to cover up areas I want to hide. It also gives a slight shine. I recommend using a lighter layer around the nostrils. I'll probably buy it again.